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A process of building and maintaining customer relationships through range of online activities. It facilitates exchange of products, ideas and services to satisfy the needs of goals of both parties.
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Experiential marketing through the roads of Digital Marketing Ascent Brand Communications Pvt. Ltd.
AgendaApplications of Digital Marketing for experiential marketing • Digital Marketing • Digital Era • Why online? • Benefits of Digital Marketing • Relying on digital media • Experiential marketing
Digital Marketing overview A process of building and maintaining customer relationships through range of online activities. It facilitates exchange of products, ideas and services to satisfy the needs of goals of both parties.
Digital Era • Digital channels and various forms of digital media can be used for marketing and promotions. • Successful applications of digital marketing can be found in social media marketing, Email marketing, display marketing etc. • More than 354 million users of internet and mobile in India which can be reached through the use of a single medium.
Why online? Why people are going online
Why people are going online • Looking for help • If they have questions • Information on new product, service or anything • Seeking information on: • - Individuals • - Employees • - General • - Business contacts • - Jobs • - Etc.
Benefits of Digital Marketing • Puts the consumer in control • Expanding market share • Drives brand loyalty • Reduces cost of sales • Provides targeted results • Rise in revenue by increasing volume of sales • Creating consciousness about the product and services • Brand building, management and communication
Relying on digital media • Digital Media is the most reasonable medium companies can rely on, especially in the age of “Smart Phone”. • It increases curiosity about the products and services, it is human nature to pursue what we can’t understand. • Increases the traffic as people prefer to do their homework on the internet before taking decisions.
Experiential marketing • Experiential marketing is a form of advertising that focuses • primarily on helping consumers experience a brand. • It is the best way to shed light on the brand and ensures that • the brand gets attention. • It also work towards the retention of customers by • increasing eyeballs and footfalls. • Forms memorable and emotional connection • between consumer and the brand.
