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Hybrid Content Delivery Network (CDN) Technologies and Services

Hybrid Content Delivery Network (CDN) Technologies and Services. 1. First-ever Live DCIA Conference Webcast - Goals. Serve broader audience Constrained by place, time, cost Additional DCIA service Showcase member technology. Live Webcast –Overview, Value Propositions.

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Hybrid Content Delivery Network (CDN) Technologies and Services

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  1. Hybrid Content Delivery Network (CDN) Technologies and Services Abacast - Confidential 1

  2. First-ever Live DCIA Conference Webcast - Goals • Serve broader audience • Constrained by place, time, cost • Additional DCIA service • Showcase membertechnology

  3. Live Webcast –Overview, Value Propositions Key Value Propositions • Branded/Targeted User Experience • Live video, sync’ed slides, submit question, poll • Flexible, efficient delivery • Unicast or Abacast Peer-Assisted • PPV business model support • After-event archive

  4. 750Kbps 300Kbps Online Video Trends – Users and Content Owners • Increasing Demand, Replacing TV • Increasing Broadband Penetration • Increasing Content • Increasing Demand for Higher Quality

  5. Observations - Mid-market Funding Low B/W Fees • Large content owners and video • Video is a marketing extension • Paying relatively low rates • Mid-market • For them, increased quality = increased revenue • Funding the big guys’ low priced b/w • Not getting great performance (caching algorithms)

  6. P2P Anyone? • Reduced infrastructure/bandwidth costs • Margin relief • Higher Quality Experience • Longer engagement, more ads • Industry Trend – “Hybrid”

  7. Total Connections Unicast Connections Example Network Efficiency – Korea SBS Live Olympics • Korea great use case for P2P - adoption, b/w, behavior • SBS - over 12,000 simultaneous viewers • 1.5Mbps Windows Media Video • Over 80% efficiency, over 14Gb/s bandwidth savings • Over 40% reduction in server and switching hardware

  8. Industry Progress • Open P4P Working Group • Optimized utilization of network resources • On-Demand Test Results • 23% increase in DL speed • Avg hops from 5 to less than 1 • Providing real value to key part of distribution chain • PBPG • P2P Best Practices • Standardizing client behavior, security practices

  9. About Abacast • Founded in 2000 by former broadcasters, technologists • Commercial-quality Hybrid Content Delivery Network (CDN) • Live and On-Demand content • Unicast and Peer-Assisted • Content Monetization plus additional services • Key Markets • Internet Television, Online Radio, Corporate, File Delivery • Metrics • > 300 customers • 16 different countries • 46,516,274 plug-in downloads(as of July 1st, 2008) • ~10 million end-user hours per month • ~3.6 million unique users per month

  10. Abacast Solution Overview

  11. Key Value Propositions – Consumers • Getting highest quality content • 72% choose higher bit-rate and install • Ultimately drives demand and business models

  12. Key Value Propositions – Publisher/Broadcaster • The most choices for delivery • Live and On-Demand content • Windows, Flash formats plus others • Hybrid Delivery • Single-source (Unicast), multi-source (Secure P2P), or combination • Flexible delivery options • Mix and match based on content value, customer type, content type, or business model

  13. Key Value Propositions (cont’d) • Real-time QoS leads to higher quality connections • Less skips, buffers, breaks • Smart Analytics • Real time and historical metrics • Closed system, can measure client perfand behavior

  14. Key Value Propositions – CDN • Scale-up Live Delivery • Increased margins/profitability • Unicast only - 1,000 movies at 1Mbps, $x • Peer-Assisted - 1,000 movies at 2Mbps, still $x • If efficiency… • Equal to 50%, break even, consumer wins • Above 50% = higher profits

  15. Technology Details – Live and On-Demand P2P Network

  16. Evolution of CDNs Timeframe Description Technology Audience/Quality ’90 - ’95 Streaming, Simple 100’s Real Networks deployment 32Kbps ’96 –’98 Clusters, Increasing com- 1,000’s broadcast.com plexity, better end- 128Kbps user experience ’99 – ’04 Edge, Akamai Much more complex, 10,000’s Better performance 250-500Kbps ’05 + Hybrid (Edge True distributed, 100,000’s + plus P2P) good perf for all 300Kbps – 3Mbps market sizes

  17. Questions • www.abacast.com • sales@abacast.com • (360) 834-5229

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