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Retail Sales +$30m

Financial Outcomes. 2009-2012 Increase Revenue from $400 to $500m Increase EBITDA from 15% to 20%. Acquisitions +$30m. Asia +$30m. Retail Sales +$30m. Equipment Hire +$20m. Cranes +$10m. Customer Outcomes. “Make me look good so I can win my next job”. Choice. Location.

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Retail Sales +$30m

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  1. Financial Outcomes 2009-2012 Increase Revenue from $400 to $500m Increase EBITDA from 15% to 20% Acquisitions +$30m Asia +$30m Retail Sales +$30m Equipment Hire +$20m Cranes +$10m Customer Outcomes “Make me look good so I can win my next job” Choice Location Transparency Innovative Construction Developer Credibility Technical Knowledge Satisfied Crew Reporting Accountability Reliability Availability Price One Stop Shop Process Drivers Marketing Plan Export Market Research Plan Pricing Strategy Acquisition Strategy 1. Brand Features Early Engagement Model for LA / Europe Cross Selling Process 2. Sales & Customer Service Learning & Development Drivers • Leadership & Delegation • Job Roles • Promote talent • Leadership (strategy) • Communication • Coaching • Measurement

  2. 2009-2012 Increase Revenue from $400 to $500m Increase EBITDA from 15% to 20% Financial Outcomes Cost Efficiencies Customer Outcomes Team Values Internal Customers Technical Knowledge Innovative Accountability Availability Process Drivers One Image and Brand 1. Brand One retail brand One retail system & process 2. Retail One location – Australia / New Zealand Standardise processes & systems Transparency of stock & inventory 3. Rental & Logistics Learning & Development Drivers Cross Functional Teams One Financial System – Great Plains One IT Network & Applications One Team Culture One Rental System

  3. Financial Outcomes Customer Outcomes Process Drivers Marketing Plan Export Market Research Plan Pricing Strategy Acquisition Strategy 1. Brand Features Early Engagement Model for LA / Europe Cross Selling Process 2. Sales & Customer Service Relocation – Regional Office • Ready to Rent • To Be • Preventative Maintenance One Company One Rental System One Process 3. Rental & Logistics Learning & Development Drivers • Culture • Proactive • Cross-functional teams • Customer-centric • Training & Capability Development • Rental System • Management Accounting • Team Training • 6 Sigma • Sales Training • Negotiations • Measurement • Retail • Technology • Great Plains • Platforms & Compatible Systems • Rental • Leadership & Delegation • Job Roles • Promote talent • Leadership (strategy) • Communication • Coaching • Measurement • Resources • HR Management • People & Roles • HR Support for Leadership 2009-2012 Increase Revenue from $400 to $500m Increase EBITDA from 15% to 20% Retail Sales +$30m Equipment Hire +$20m Cranes +$10m Acquisitions +$30m Asia +$30m “Make me look good so I can win my next job” Choice Location Transparency Innovative Construction Developer Credibility Technical Knowledge Satisfied Crew Reporting Accountability Reliability Availability Price One Stop Shop

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