WPZ Episode #5: The Waterless Pro Zone with Jorge Duque from

1. The Waterless Pro Zone with Jorge Duque from Miami

2. WPZ Episode #5: The Waterless Pro Zone with Jorge Duque from Miami. The Waterless Pro Zone is where we help you create, grow and monetize your waterless car wash & car care business. Last Episode, we talked to Bob bender of Fresno, California and this week we are talking to Jorge from Miami, Florida Jorge is a waterless car wash product re-seller, business owner and cleans cars in Miami, but also has ties to the country of Columbia, where he also operates. Before we jump into my conversation with Jorge, let’s first talk about preparing for a booming spring and summer season. Are you prepared? Do you have the best equipment and car care products? How about your website? Is it up to date and showcasing your best work? If not, and you need help, please contact me. I can help. Besides producing, selling and marketing car care products all over the globe, I assist companies with their content marketing and lead generation efforts. Basically, I develop systems that get more eyeballs to these company’s websites & social media sites. Contact me and we will do a Free Evaluation. Dave@WaterlessPro.com

3. Ok, it is time for my quick list of Marketing Tactics, Technology Tools, Awesome Books and inspiring Podcasts that you should consider working into your schedule. 1. Marketing Tactic: Vehicle Wrap – Sounds like a no-Brainer, but wrapping your ride, makes your car stand out from every other car. It is a moving/ Driving Billboard that advertises your business! People are super busy and do not pay attention to things around them, but if your car is virtually shouting at them, they will notice! This Vehicle Wrap should have your logo, a HUGE phone number and a simple call to action. Similar to the A-Frame Sign we talked about last week. Get Your Free Evaluation/ Free Demonstration/ Visit our website or Call us to make an appointment usually works the best. It does not have to be the entire car. Just the side or back tailgate or a stripe. Something that makes your car stand out with your branding on it. Final word on this. Go bold and Go Big! If you cannot read it from across the street, then don’t do it at all. I see too many advertisements that do not stand out. Make yours stand out. Make it work for you. Please tell how this works for you.Here’s a picture of Jeff’s car in Texas. This is actually dipped and not wrap, but it is similar.

5. 2. The Book of the week – Do It Marketing –  David Newman – Do It Marketing is a no nonsense book that tells it exactly how it is. No fluff – Just to the point marketing – what to do/ not to do and why. I have read 100’s of marketing books and this is one of the finest. Please Pick this book up and read it – I have finished this book over 5 times. Head on over to WaterlessPro.com/audio to find the link to this book. 3. Technology –  YouTube – The second largest website with over 1 Billion people visiting per month. This is one of the biggest channels. This is where the eyeballs are. Best of all it is totally FREE – Today, you can take video with your cell phone and upload directly to Youtube. You can even edit your video right on the site.

6. Bottomline is that you need to be on Youtube and then create new videos all the time. From Demonstration, Local Specials, Updates to your business or just use it as a daily/ weekly video blog. People feel like they know you after watching you on video a few times. People want to do business with people they know and trust. Lastly, Most people are too scared to put themselves on video and post it online. This is your chance to be different and be seen. Be the one that stands out. 4. Podcast of the week. Many of you sell products or clean or detail cars on a part time basis and have a full time JOB. My Friend, Nick Loper from the Side Hustle nation.com, has a website dedicated to you guys. Nick sometimes tells me that I have side hustles on top of my side hustles, because I normally have so much going on. Anyway, Nick talks a lot about maximizing your side hustle, so you can someday turn it into your full time hustle…if that’s what you want to do. He interviews the people who are crushing it on a part time basis and ttys to figure out how they do it. I have known Nick for a few years and attend his events in Seattle. His podcast is a “must listen” every week. Please check him out. Side Hustle Nation.com

8. 5. Now for today’s guest – Jorge from Miami Jorge has been a client for many years and continues to grow his business in Miami. Please welcome my friend Jorge and we will see you on the other side.

9. About the Author David Elliott Since 1998, I have been involved with waterless car wash product & car cleaning business ventures. I have cleaned many cars and have sold millions of dollars worth of waterless/ car care products…to companies in over 100 countries. Today, my team and I manage the Online Visibility and Content Marketing for companies. Some of those companies are in the Eco Car Care cleaning and/ or product realm. This Website, Blog and Podcast is apart of a Professional Car Care Community that is dedicated to helping other like-minded people create, grow and monetize their businesses.– David Elliott, Chief Visibility Officer – Waterless Pro Zone Podcaster – WaterlessPro Community LeaderEmail: Dave [at] Davesurf.com or Dave[at]WaterlessPro.com