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Best sold liquorice in Holland by volume Very high rate of sale Proven succes Affiliation with CliniClowns (donating 1 % of turnover to this charity). What does the consumer think? (various quotes from fan-mail). “Harlekijntjes is the best tasting liquorice around…”
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Best sold liquorice in Holland by volume • Very high rate of sale • Proven succes • Affiliation with CliniClowns (donating 1 % of turnover to this charity)
What does the consumer think?(various quotes from fan-mail) • “Harlekijntjes is the best tasting liquorice around…” • “Other liquorice is far less tasty…” • “We are addicted to Harlekijntjes…” • “For years I’ve been eating those delicious Harlekijntjes… • “As exerienced liquorice eater I’ve discovered that Harlekijntjes are the best…” • “...we always get a number of bags at a time…” • “I’m on a diet, but I can’t stay away from Harlekijntjes….”
In the food channel in the Netherlands: • No. 1 in volume; • No. 1 in number of units; • No. 1 in rate of sale
Best sold sugar confectionery items in the Netherlands in last 4 weeks of 2007 (food channel)
Best sold sugar confectionery items in the Netherlands Food channel 2007
100 gram salmiak 100 gram sweet 100 gram salty • Increasingly popular and growing fast in Finland, Sweden, Denmark, Germany 250 gram sweet 250 gram salty 250 gram salmiak 750 gram Sweet tub