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You're Absolutely Fabulous!: Proven Presentation Skills for WLP Professionals Session M315 ASTD ICE 2012. Welcome!. Our Expectations. Engage and Participate Ask Questions Take away at least one item (tip, thought, action item, network contact, etc.). Our Learning Objectives.
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You're Absolutely Fabulous!: Proven Presentation Skills for WLP Professionals Session M315 ASTD ICE 2012
Our Expectations • Engage and Participate • Ask Questions • Take away at least one item (tip, thought, action item, network contact, etc.)
Our Learning Objectives • Identify the five key components of a well-structured presentation • Create 2 or 3 presentation improvement goals that can be met within 30 days.
Today’s Topics • What is a Presentation? • The 5 Key Components of a Presentation • Professional Preparation • Content Preparation • Performance Skills • Asking Questions • Summary & Closing
Ice-breaker Exercise Turn to your neighbor and answer the following questions: • In exactly 7 words, describe what you do, without using “I,” “we,” or the name of your company. This is an opportunity to create your own headline -- a conversation starter to begin with a VERB or ACTION OPPORTUNITY. • In what communication situations are you most comfortable (i.e., discussions, public speaking, formal presentations, interviews, one-on-one discussions, parties, family gatherings, etc.)? • In what communication situations are you un-comfortable?
Today’s Topic 1: What is a Presentation?
Any kind of presentation is… “… the act of working to change the content of another person’s mind at a particular time and place. By adopting the philosophy that presentations can happen anytime, anywhere, you open up a whole world of presentation possibilities.” Presenting Learning. Bingham, Tony, and Tony Jeary. Alexandria, VA: ASTD Press, 2007 (pp.18- 19)
Types of Presentations • Formal training sessions & seminars • Speeches • Sales presentations • Facilitated events (workshops, team meetings, etc.) • One-on-ones (in-person or virtual) • Electronic presentations (Faxes, emails, WebEx, Skype, PowerPoint) • Branding messages
Consistency of Our Communications All of our presentations = a series of linked messages used to create consistent communications, leading to a greater chance of our desired results being fulfilled.
Today’s Topic 2: The Key Components of a Presentation
The Five Key Components of Any Presentation • Clearly-identified Subject & Agenda • Preparation & Audience Analysis • Hook, Grabber, Close, and Call to Action • Body with 3 Content Blocks • Summary with Key Take-away Points
Hook Subject Grabber Agenda Point 1 Point 2 Point 3 Body Block 1 Data Statistics Personal Experience Anecdotes Facts Evidence Analogy Block 2 Data Statistics Personal Experience Anecdotes Facts Evidence Analogy Block 3 Data Statistics Personal Experience Anecdotes Facts Evidence Analogy Summary Key Take Away Point 1 Key Take Away Point 2 Key Take Away Point 3 Close. Call to action!
Keeping It Basic 2. 3.
Today’s Topic 3: Professional Preparation
Addressing the Audience Needs Fully answering key questions regarding your audience will facilitate effective preparation, and thus ensure an effective, award-worthy presentation.
Addressing the Audience Needs Do I know this audience and what it wants and needs to hear? • What are the demographics? • What are the audience’s concerns, issues, hopes and expectations? • Are they prisoners or eager participants in my session? • Are they experts on my topic, or new to it? • What’s the climate of their organization? • What kind of news have they had?
Four Key Things Your Audience Wants • To Be Interested. Get their attention Fast ---and keep it! • Benefits. (WIIFM) Make it the easy Listening station… • Information that’s needed and can be used immediately..not Too Much nor not Too Little • To Be Educated and changed by your presentation
Exercise: Digging Deeper to Know Your Audience • In groups of 2-4 people, take 5 minutes to brainstorm a list of questions you would to answer regarding the audience of a typical presentation. Ideally, these would all be answers you’d gather in your preparation phase. • At the cue of your facilitator, take 30 seconds to select someone to share your list with the full group.
Sample Audience Questions • Who are they? • How were they selected to be participants? • How many will be attending? • How much do they know about the topic? • Are they friendly or hostile to your presentation? • Where have they gotten their information? • What information do they want and need? • What attitude might your listeners have toward you, your subject, and your organization? • What ideas, feelings, experiences do you share with them?
Audience Analysis Going from the bottom up
Idea Exchange Disagreement is OK! Stay open and value the connection w/the other person.
Today’s Topic 4: Content Preparation
5 Building Blocks for Preparing Content • Establish Purpose • Inform • Convince • Entertain • Educate
5 Building Blocks for Preparing Content • Select an Opening Statement, focusing on the Central Theme • Use interesting facts and statistics. • Give examples or relate a pertinent story. • Use effective quotations. • Pose relevant questions. • Give a demonstration or use an exhibit.
5 Building Blocks for Preparing Content • Gather Material • Speak to people who are knowledgeable about your subject. • Research the topic. • Write down anything that’s pertinent to your experiences and ideas. • Assemble all your materials before you write your presentation.
5 Building Blocks for Preparing Content • Arrange the Body of Your Speech Logically • Pose challenge, then offer a solution. • Make a point, then support it with an example or a statistic or a quote. • Make comparisons and use emotional appeals.
5 Building Blocks for Preparing Content • Plan the Conclusion Carefully • It should recapitulate the main idea, remind the audience of the key points, and produce a dramatic and memorable effect.
Building Blocks of Self Marketing Hook Subject Grabber Agenda Point 1 Point 2 Point 3 Body Block 1 Data Statistics Personal Experience Anecdotes Facts Evidence Analogy Block 2 Data Statistics Personal Experience Anecdotes Facts Evidence Analogy Block 3 Data Statistics Personal Experience Anecdotes Facts Evidence Analogy Summary Key Take Away Point 1 Key Take Away Point 2 Key Take Away Point 3 Close. Call to action!
The Five Key Components of Any Presentation • Clearly-identified Subject & Agenda • Preparation & Audience Analysis • Hook, Grabber, Close, and Call to Action • Body with 3 Content Blocks • Summary with Key Take-away Points
Content Preparation Exercise (Find the Instruction Sheet in your Hand-out Package)
Today’s Topic #5: Performance Skills
What Your Audience Detects…. • Visual Impressions: Appearance, grooming, positive energy • Voice Projection: Vocal quality, tone, pace • Body Language: Demeanor, gestures, carriage, facial expressions • Public Speaking: Preparation, intention, passion, embraced nervousness • Manners: Professionalism, social diplomacy • Non-Verbal Signals: Eye contact, handshakes, spatial relationships, likeability • Confidence: Esteem of self and others, trust • Source: Management Institute of Technology
Elements of Effective Oral Communication • Voice – Be pleasant to listen to. • Enunciation – Be clear and concise. • Modulation – Vary the pitch speed and volume. • Appearance – Be professional. • Body Language –appropriate gestures and facial expressions • Posture –convey confidence
Performance Skills: Poise & Stature • Get Ready • Release energy, relieve tension • Arrive early • Introduce yourself to meet the audience as individuals • Remember the “right” handshake
Performance Skills: Poise & Stature • Get Set • Channel nervousness to positive energy • Have good posture and stand tall • Remember that your visual impression can enhance or detract
Performance Skills: Poise & Stature • GO! • Communicate one-on-one • Maintain eye contact • Focus for 3-5 seconds • Speak slowly and clearly • Watch “word crutches”
Skill Attitude Cycle of Success Practice Knowledge
Today’s Topic #6: Asking Questions