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Lucy Trueman Porter Fuyang Wei Mohit Agnihotri

TOUR 9620 Prof. Nowaczek Tuesday, Oct. 2 nd 2012. Lucy Trueman Porter Fuyang Wei Mohit Agnihotri. Canada’s Wonderland. Opened in 1981 Located in Vaughan, Ontario (north of TO) Canada’s first major amusement park Remains Canada’s largest amusement park. Canada’s Wonderland.

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Lucy Trueman Porter Fuyang Wei Mohit Agnihotri

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  1. TOUR 9620 Prof. Nowaczek Tuesday, Oct. 2nd 2012 Lucy Trueman Porter Fuyang Wei MohitAgnihotri

  2. Canada’s Wonderland • Opened in 1981 • Located in Vaughan, Ontario (north of TO) • Canada’s first major amusement park • Remains Canada’s largest amusement park

  3. Canada’s Wonderland • Previously owned by Paramount • Currently owned and operated by Cedar Fair Entertainment Co. • 68 rides in total - 16 roller coasters – 2 water rides • Operates from May – October

  4. Newly Sustainable Canada’s Wonderland • Canada’s first solar-powered amusement park • Still the same amazing theme park with all the same attractions but it is now run entirely on sustainable energy • Includes a newly built state-of-the-art interactive interpretive centre -built from reclaimed wood and also runs entirely on solar power

  5. Target Market Environmetally Conscious Families, Educators, and Consumers who are concerned about their Carbon Footprint • Schools in the greater Toronto area • Families with young children • Environmental groups and/or organizations • Pre-teens and Teenagers

  6. Target Market Key Wants • Gainvaluable knowledgerelated to alternate energy sources and HAVE FUN while doing so • Experiencesomething differentand unique, a Signature Experience • Entertainment from a sustainable entity that is not damaging to the natural environment

  7. Key Wants • Paticipating in something sustainble and sharing it with family, classmates and friends, Making Memories • Consumer satisfactionand personal reward from participating insustainable practices • Getting your money’sworth -It’s an INVESTMENTin your child’s future

  8. Market Positioning • Aim: To be the top rated sustainable theme park in the world. To redefine the public’s perception of amusement parks and their function in society. • Sustainable Brand Image:A leader insustainable energy education. Canada’s Wonderland is not solely for amusement, it is a valuable investment in your child’s future. Environmentally conscious consumers can feel guilt-freeregarding their carbon footprint,while their children do not even realize they are getting an education in sustainable energy.

  9. Marketing Segmentation • Marketing segmentation is a necessary tool for successfully targeting our new consumers specific needs and demands.

  10. Geographic Segmentation • Target schools near and far from Canada’s Wonderland • Offer educational field trips on sustainable energy that complement the science curriculum in the public and private school systems.

  11. Demographic Segmentation • Target families specifically • Canada’s Wonderland does not only attract childrenbut also parents who want toeducate their children about the sustainability of the park. OR, children who want to educate their parents on sustainable energy.

  12. Behaviouristic Segmentation • Target consumers who are interested in eco-tourism and specifically sustainable energy • Consumers with family members who are concerned about reducing their carbon footprint

  13. Conclusion • The newly sustainableCanada’s Wonderland is waiting to be explore by you. This time it is just asfun, terrifying, and tasty but with a lot more to offer - because now it is SUSTAINABLE!!!

  14. Works Cited

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