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PLAYSTATION®3

PLAYSTATION®3. Dylan Leibel Hailey Pyles Holly Simmons. The Next Generation of Gaming Entertainment. PS3 was released in North America in November, 2006 . Key Features. Blu-ray technology Advanced Video Entertainment Experience Applications include: Browse the internet

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PLAYSTATION®3

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  1. PLAYSTATION®3 Dylan Leibel Hailey Pyles Holly Simmons

  2. The Next Generation of Gaming Entertainment PS3 was released in North America in November, 2006

  3. Key Features • Blu-ray technology • Advanced Video Entertainment Experience • Applications include: • Browse the internet • Watch movies and videos • View photos • Listen to music • Connect with friends on PLAYSTATION®Network

  4. Marketing Perks • Backwards compatibility with PS and PS2 • All in one entertainment device • Click and mortar, Sony providing services and sales online and in store • Estimated Manufacturing Price 60GB PS3 of 684.35 and a MSRP of $499.99, (source: next-gen-biz.com and ign.com) http://ps3.ign.com/articles/746/746482p1.html http://www.next-gen.biz/index.php?option=com_content&task=view&id=4222&Itemid=2 • The buyer is making 184 dollars on every purchase! Therefore It’s gotta be a good deal!

  5. Pros and Cons • Pro • All in one entertainment system • Blue Ray technology compatible • Difficulty in pirating games  Lower game prices • Cons • Price • Not geared for girls • Occasional Hiccups with backwards compatibility

  6. Online Marketing http://www.us.playstation.com/PS3

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