Arlington fights the flu!

1. Arlington Fights The Flu • Arlington fights the flu! 20April 2010 MAPH Presentation

3. Arlington Fights the Flu! COMMUNITY MANDATE: Reduce spread of flu GOAL: Increase the number of people in target groups receiving seasonal flu vaccine by 25% in Arlington by year 5 of the business plan. WHY: Prevents illness and death WHAT: Targets Kids and Service Workers HOW: We take the vaccine to them!

4. A New Partnership Image from www.owningpink.com/tag/intuitive/

5. Why fight the flu? Vaccination is the ultimate form of prevention. YET Less than 40% in the US get vaccinated against flu. 5% - 20% get ill with the flu every year. 200,000 people are hospitalized every year from flu. 36,000 people die every year from flu. The single best way to prevent the flu is flu vaccination.

6. Why Fight Seasonal Flu in Arlington? Arlington Death Rate (per 100,000) from Flu & Pneumonia is 1.5 Times Higher than Northern Virginia (on average)

7. Target Populations Children • High rates of infection • Spread germs effectively • Vaccinating children protects the whole community • Limited access to vaccine Children: 36, 571

8. Target Populations Hourly Wage Employees • Conference & Tourist Industry • High level of exposure to germs • Likely to work when sick Vaccination Campaign Targets: - Cab Drivers, 800 - Restaurant Workers, 5,178 (TotalHospitality & Food Services: 14,840)

9. Non-Traditional Sites – Where & When

10. Resources Personnel Program Manager (0.08 FTE) Program Assistant (0.3 FTE) Vaccinating nurses (seasonal) Volunteers (seasonal) Office Space/Supplies Space Located at County Supplies Office supplies Computer Telephone service Vaccine Vaccine supplies New Partnership; Structure

11. Annual Timeline

12. Flu Shots Are: Safe Effective Convenient Affordable Fight the flu, Arlington!  Get your flu shot today!

13. Marketing Existing media networks of partners Channel 8 cable TV The Arlington Connection & Sun-Gazette Social media – Facebook, Twitter Local Hispanic radio stations and newspapers Media outlets of all partners

14. Marketing and Outreach Service Industry Hotel Association Restaurant Associations Business Improvement Districts Community Based Organizations Children Arlington Public Schools Day Care Office Community and Recreation Centers

15. Quality Control Quality Assurance Staff training Proper storage and handling of vaccine Standard precautions for vaccine administration Informed consent Screening of clients Information Systems Virginia Immunization Information System (VIIS) Custom reports (individual or aggregate) Data entry by assigned administrative staff

16. Measures of Success Goal: Increase the number of individuals in the target groups who receive seasonal flu vaccine in Arlington by 25% between year 1 and year 5. Intermediate measures: Percent increase in seasonal flu vaccine given year to year. Vaccinate the number of persons to make outlined revenue in Business Plan Years 1 through 5 (1500 in Y1; 1900 in Y5). Number of new clinic sites established and maintained by Y5.

17. Risks Availability Willingness Cost

18. Competitors & Partners Competitors Inova Health Source Virginia Hospital Center Maxim Costco Safety Net Providers Partners Ethiopian Community Development Council Arlington Public Schools Arlington County Parks and Recreation Business Improvement Districts (BIDs) Rosslyn Crystal City

19. First Year Expenses Fixed cost Variable cost Fixed cost Fixed cost Quasi-fixed cost

20. Budget, Years 1 - 5

21. In conclusion, Arlington Fights the Flu! will… Reach a new audience in a new way with a new partnership Decrease morbidity due to influenza in Arlington County Fulfill our community mandate Increase vaccination rates in target populations by at least 25% in first 5 years Be self-sustaining & revenue generating by year 3