1 / 17

E-Marketing in Republic of Macedonia

New Challenges in the European Area: Young Scientist’s 1st International Baku Forum 2013. E-Marketing in Republic of Macedonia. Dimitar Shopovski. Traditional marketing. TV advertisements Advertisements on radio stations Newspaper advertisements Leaflets Catalogues Posters. E-marketing.

shanon
Download Presentation

E-Marketing in Republic of Macedonia

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. New Challenges in the European Area: Young Scientist’s 1st International Baku Forum 2013 E-Marketing in Republic of Macedonia DimitarShopovski

  2. Traditional marketing • TV advertisements • Advertisements on radio stations • Newspaper advertisements • Leaflets • Catalogues • Posters

  3. E-marketing • Nowadays the success of our business depends of our present on internet. • The goal of internet marketing is to bring your ideal customer at the right time and the right place, and to open new opportunities for your business. • Marketing is based on the same principles for centuries, only changed the ways of its realization

  4. Internet marketing is not just banner advertising!!! • The first web ad that clicks (later known as banner ads) was created in 1993 by the company GNN

  5. Internet Marketing? • Achieving an online presence of your business • Synonyms: E-marketing web marketing online marketing

  6. Features • More efficient and faster way of DOUBLE SIDE communication • More flexible and cheaper marketing • Creates greater value for the brand being advertised • Presence 24/7/365 • More effective promotion

  7. E-Marketing types • SEM – Search Engine Marketing • SEO – Search Engine Optimization • E-mail marketing • Social Media Marketing • Ad Banners • Video Marketing • Blogging

  8. Researches • 2polls • Some internet researches • Formal and informal discussions with managers of companies from the Republic of Macedonia • Processing results

  9. Conclusion • The process of forwarding the classic ads (traditional advertising) to new types of marketing takes place in the world's largest economies. • 86% of companies in the Republic of Macedonia realized an online presence (website, blog, social media, the combination of the previous) • 14% do not generate any online presence

  10. Conclusion • It is necessary informing managers about the possibilities: - 50 Eur. cost static web page (single or annual) - 200+ Eur. for more modern web page - Free way of advertising through social networks - Opportunities for e-mail marketing - Cheap banner ads 100 MK Denars/day depending on the popularity of the medium

  11. Solutions • Organizing seminars and webinars to educate the managers about benefits using E-Marketing. • Better promotion of services of IT companies • Creating national strategy improving business environment and using of E-Marketing as first option advertising business products or services.

  12. Thank you

More Related