1 / 57

PRESENTS:

PRESENTS:. WHAT IS LEAD ROUTER ?. Coldwell Banker Gundaker’s Rapid Response System & Lead Incubation Tool. Because Online Consumers: Ideally want a response in 15 Minutes E-mail 5 other brokers when they e-mail you!. WHY A RAPID RESPONSE SYSTEM?. (E-Consumer research from NAR).

shanon
Download Presentation

PRESENTS:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PRESENTS:

  2. WHAT IS LEAD ROUTER? Coldwell Banker Gundaker’s Rapid Response System & Lead Incubation Tool

  3. Because Online Consumers: Ideally want a response in 15 Minutes E-mail 5 other brokers when they e-mail you! WHY A RAPID RESPONSE SYSTEM? • (E-Consumer research from NAR)

  4. INTERNET INQUIRY FACTS: • Almost 50% of all internet leads are not responded to at all!!! • Average Agent response time is 54 hours!!!

  5. WHAT ARE THE BENEFITS? • A powerful listing tool • A valuable part of your uniquevalue proposition for home sellers • Impress consumers with your fastresponse time Truly Remarkable Service!

  6. Our Goal:To respond to inquiries Fast and First

  7. Captures inquiries from our online sources Routes them to you on your cell phone Provides an on-line “Contact Management System” for you to track your leads Improves customer satisfaction, lead conversion opportunities and SALE$! WHAT DOES LEADROUTER DO?

  8. ColdwellBanker.comRealtor.com*Maps.Google.comTrulia.com*Yahoo!RealEstate.com*Zillow.comOpenHouse.comFrontDoor.comCraigsList.comColdwellBanker.comRealtor.com*Maps.Google.comTrulia.com*Yahoo!RealEstate.com*Zillow.comOpenHouse.comFrontDoor.comCraigsList.com NYTimes.comMove.com*WSJ.comRoost.comCyberhomes.com60+ Newspaper SitesAol.com Where do Leads Come From? Also: • Agent’s CBGUNDAKER.com Branded Site • Agent’s personal website * Top 4 Real Estate Web Sites Source: comScore Media Metrix (MM) July 2009 – based upon unique visits

  9. HOW DOES LEADROUTER WORK? The Inquiry arrives at LeadRouter LeadRouter routes it to you

  10. Your phone rings, Within 60-90 seconds WHAT HAPPENS NEXT? CUSTOM RINGTONE FOR YOUR LEADS

  11. THE PHONE CALL FROM LEADROUTER • LeadRouter “Speaks” over the phone • It reads the inquiry details to you, and repeats itself • You will hear: • “If this is not voice mail, please press 1 • To ACCEPT, PRESS AND HOLD 1FOR A SECOND(decline press 2 or hang up!)

  12. Call or E-mail the person ASAP! Why?88% of Consumers stay with the FIRST Realtor who responds to their inquiry! (Source: NAR) The Lesson:A Rapid Response can increase your business opportunities THEN WHAT? Get there fast—Get there first

  13. Once the lead is accepted: An e-mail is immediately sent to you with the lead’s information The Lead Router Website is updated with info The consumer receives an e-mail with your name and contact information. If the lead comes in after hours: Consumer receives an e-mail stating that they will hear from you during business hours - M-Sat 8:00am to 9:00pm, Sun 10:00am to 6:00pm FYI: Your business hours can be customized WHAT ELSE YOU SHOULD KNOW?

  14. A Working Relationship Begins Consumer Makes an Inquiry LeadRouter Contacts You You Rapidly Respond LET’S REVIEW THE PROCESS

  15. 3 Types of Leads An Inquiry Arrives from One of Our Internet Sources

  16. 3 Types of Leads 1. Listing Inquiry • Inquiry about your listing • 15 minute “claim time” • Lead Router will systematically notify you to update leads

  17. 3 Types of Leads • 2. Direct-To-Agent Inquiry • Consumer registers & requests you as a Preferred Agent • Consumer contacts you directly regarding: • Listing Inquiry • Personal Message - Automatically accepted for you.

  18. 3 Types of Leads 3. General Inquiry • Company generated leads from non CBG listings (IDX) • General requests for information • Leads assigned to The eTeam

  19. Update your leads It only takes a minute or two Maintain an active “green light” status Update Notifications will be received: After 4 hours Again after 7 days Again every 30 days thereafter YOUR RESPONSIBILITY 4 hrs – 7 days – 30 days

  20. Log into Lead Router from a computer Log into Lead Router using the internet browser on your handheld mobile device and going to http://mobile.nrtinc.com Tip: save this URL as a favorite/bookmark HOW TO UPDATE A LEAD

  21. LOGIN TO LEADROUTER Visit www.NRTGATEWAY.com

  22. Local Admin links to our NRT Gateway Site If you do not know your password – Select Forgot your Password.Put in your User ID And click Next and follow the steps. For first time users use Password34 capital P. Email Address Password Input your User ID (your Gundaker E-mail address) Click on Forgot Password if you don’t know your Password

  23. Click on LeadRouter NRT Gateway gives one point of entry to many areas

  24. LeadRouter Main Screen CALENDAR INITIAL SETUP LIST OF LEADS

  25. INITIAL SETUP The FIRST time you need to retrieve a lead – call this number and enter your pin# Primary number is always your cell phone number Choose Primary or Alternate Phone Number

  26. CALENDAR FUNCTION

  27. 1 UPDATE A LEAD 2 WAYS List of leads needing attention

  28. 2 UPDATE FROM MY LEADS Maintain Green Light Status Click on Name to see Details and Update Status

  29. ACTION & COMMENTS Called lead and setup an appointment. • Select an Action from the pull-down menu • Enter Comments in the box • Select Submit

  30. COLOR CODES AND STATUS • Green Light Status • Lead is in compliance with required update timelines • Yellow Light Status • Lead needs to be updated within 24 hrs • Red Light Status • Lead is out of compliance with required update timelines 4 HRS – 7 DAYS – 30 DAYS

  31. LEAD INFORMATION Lead Information: All contact information, updates and original consumer email are stored here. Contact Information– View client contact information captured by LeadRouter. Add additional contact info e.g. address and phone number to centralize. Agents can also assign Attributes to lead (buyer, seller, etc),. Click SUBMIT if adding or editing contact information. History Tab – Stores all Agent updates and shows a history of comments.. Original Email –Displays original client email from the web. Lead Emails – Displays additional emails related to this lead.

  32. MY PROFILE If any of your profile info is inaccurate contact your office administrator Customize your hours here Signature

  33. MY SIGNATURE • All eMail communication coming from LeadRouter will be from you. • Signature needed for Action Plan Features to Work Jane Doe Coldwell Banker Gundaker 123 Mary Street City, State (123) 456-7890 Jdoe@cbgundaker.com Do you have Real Estate needs outside of my coverage area?I can help you find a Real Estate professional ANYWHERE in the U.S! Ask me how!

  34. LeadRouter & Outgoing Bonus Program Agents who close outgoing referrals usually receive an average of $1,050 per closing! You can now earn bonuses when you close your 3rd thru their 7th Outgoing Referral in a calendar year! You could earn an additional $3,750 this year, in addition to the extra income you earn by sending and closing an outgoing referral through our Cartus Broker Network!

  35. LeadRouter & Outgoing Bonus Program Success Story: “The client was originally a Lead Router referral. While showing him houses in the area, we discovered he had not listed his <out of town> home. We offered to have an experienced agent from Coldwell Banker contact them about marketing their home. He was pleased with the service we were providing and asked us to have a local agent near his home contact him. The moral of the story is, you must ask for the business and work to prove your worth to the client” You could earn an additional $3,750 this year, in addition to the extra income you earn by sending and closing an outgoing referral through our Cartus Broker Network!

  36. Lead Router Mobile • Open Internet Browser on Smartphone device • http://mobile.nrtinc.com • NRT Extranet Log in Call NRT Help Desk for Lead Router Mobile issues

  37. LeadRouter Mobile • Click on “Leads” • Click on the “Name” to update

  38. START AN ACTION PLAN FOR YOUR LEAD

  39. Internet Consumer Behavior 18 months = Time from contemplation to actual purchase: • Preliminary Research = 8.1 months • Active Research = 5.8 months • Finding, negotiating, closing on purchase: = 4.1 months • 18 Months INCUBATION is key!

  40. What are Action Plans? • Automated series of events • Emails • Calendar Events • Apply an action plan to a prospect, then: • System automatically sends emails from you • Drip Marketing over any period of time • Activities appear in your calendar

  41. Types of Plans • Plans can be created by: • Coldwell Banker (national brand) • Coldwell Banker (local company) • Your own customized plan • Agents can use existing plans or copy, edit, and create their own • Can also use for leads that don’t arrive from the Internet

  42. Action Plans Available: • Buyer Plan • Seller Plan • Relocation • Past Client • Repeat Buyer

  43. Select a Plan for a Lead • LEADS Screen Select a Lead • Select Action Plan • Action Plan tab • Magnify glass to preview

  44. Viewing the Plans • Set-Up Menu: • Action Plan Settings • Action Plans

  45. PRE-DEFINED BUYER

  46. PRE-DEFINED SELLER

  47. Customize your own plans • Three steps: • Create auto-emails. • Create calendar events. • Associate emails and events with your plan. • You can also COPY a Coldwell Banker plan and make your own changes.

  48. IMAGE GALLERY • Images to use in your auto-emails • Brand • Company • User Drag & Drop your image to your signature

  49. What is happening for me? • LEADS Menu • My Action Plan Activity

More Related