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Social: You

Social: You. Sarah Hillenbrand & Emilee Ritz. Research. From eMarketer. The number of minutes people spend viewing online videos is increasing faster than other digital activities ("Long-Form Video Content ”)

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Social: You

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  1. Social: You Sarah Hillenbrand & Emilee Ritz

  2. Research

  3. From eMarketer • The number of minutes people spend viewing online videos is increasing faster than other digital activities ("Long-Form Video Content”) • Facebook posts with photos and videos saw a higher engagement rate with users than posts with text only (“What Encourages Facebook Engagement?”) • “eMarketer estimates that in the US alone, 72.1 million smartphone users watched video on their devices at least monthly [in 2013], a figure that will rise to 86.8 million by the end of 2014” (“Social, Digital Video”)

  4. Social Media Plan Incorporate more photos and videos into Grand Valley’s social media platforms

  5. The Life of a Laker • Spotlight student accomplishments and ongoing activities on campus • Focus on YouTube and Instagram • Goal: show the campus lifestyle to Grand Valley social media followers through intriguing photos and videos • Target: current students, alumni and prospective students

  6. Video Tours of Campus • Helpful for incoming freshmen who are unfamiliar with campus and alumni who are interested in seeing how GVSU has grown • Include interviews with campus administrators explaining the features of the building or future plans for expansion • Example: James H. Zumberge Hall after completion in May

  7. Photo Scavenger Hunt • GVSU posts a photo on Instagram and asks followers to re-create it • Photos to be re-created could be historical photos or new photos • Example: Louie the Laker posing by a GVSU landmark

  8. Q&A with President Haas • Submit questions for the president to answer • Weekly video posted answering these inquiries • Share videos on other social media platforms

  9. Time-Lapse Video • Shows how GVSU has changed and how busy certain areas of campus are throughout the day • Include a clock so viewers know what times of the day were the busiest • Posted to YouTube and shared on other social media platforms

  10. Engaging Alumni • Feature stories of what past graduates are doing today • Post photos or video interview • Example: a photo of an alumnus working in another country wearing Grand Valley apparel in their community Jace Browning (2009)

  11. Other Suggestions • Share YouTube videos on social media that already has more engagement (Facebook and Twitter) • Incentivize the engagement of social media followers with competitions, prize giveaways or reposting their photos/videos

  12. Conclusion • Goal: Increase the level of engagement with Grand Valley’s current social media followers by creating posts that involve an interactive component of watching a video or viewing a photo

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