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The Basic Why’s and How- to’s of Social Media

The Basic Why’s and How- to’s of Social Media. John Abodeely , John F. Kennedy Center for Performing Arts Megan Hines, Greenville Arts Council (MS 2003) . What change do you want to make in your program that social media can help with? . How do you identify with social media?.

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The Basic Why’s and How- to’s of Social Media

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  1. The Basic Why’s and How-to’s of Social Media John Abodeely, John F. Kennedy Center for Performing Arts Megan Hines, Greenville Arts Council (MS 2003)

  2. What change do you want to make in your program that social media can help with?

  3. How do you identify with social media? • What is the Tweeter these kids are using? • I have accounts set up on major social media platforms. • I know it; I’m here to get better.

  4. What’s your approachto Social Media?

  5. Example Approaches John F. Kennedy Center for Performing Arts Greenville Arts Council

  6. Example Approaches John F. Kennedy Center for Performing Arts Greenville Arts Council

  7. How does a Social Media Policy relate to your organization’s approach to social media?

  8. Social Media Policy Exercise • Identify your purpose for using social media • What outcomes are you hoping to see? • Are there metrics you can attach to it? • Identify your tone/voice for social media • Is it formal/informal? • Do you create a dialogue with your audience? • What tools/platforms are you interested in exploring? • Are there different considerations for each one? • What other considerations need to be made for your social media policy?

  9. Shift Happens 3.0 http://www.youtube.com/watch?v=I4FJMJtt8dk

  10. Using Twitter Searching by #Hashtag Breaking News

  11. Using Facebook Zappos.com Starbucks

  12. Thank you for joining us

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