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Session 7 Pricing Strategies

Session 7. ?Internal Factors Affecting Pricing Decisions?External Factors Affecting Pricing Decisions?Cost and Values Pricing?Price Adjustment Strategies?Video: What the market will bear: great moments in pricing. Lowest price available: Priceline.com. ?Pricelin

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Session 7 Pricing Strategies

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    1. Session 7 Pricing Strategies

    2. Session 7

    3. Lowest price available: Priceline.com

    4. What is a Price ?

    5. Internal Factors Affecting Pricing Decisions

    6. Internal Factors Affecting Pricing Decisions (continued)

    7. Internal Factors Affecting Pricing Decisions (continued)

    8. Internal Factors Affecting Pricing Decisions (continued)

    9. Internal Factors Affecting Pricing Decisions (continued)

    10. 4 pricing communication strategies to introduce a new product

    11. Internal Factors Affecting Pricing Decisions (continued)

    12. External Factors Affecting Pricing Decisions

    13. External Factors Affecting Pricing Decisions

    14. The Price-Demand Relationship

    15. Cost - Oriented

    16. Cost – Oriented (continued)

    17. Cost Versus Value Pricing

    18. Price Adjustment Strategies

    19. Price Adjustment Strategies (continued)

    20. Price Adjustment Strategies (continued)

    21. Price Adjustment Strategies (continued)

    22. Price Adjustment Strategies (continued)

    23. Price Adjustment Strategies (continued)

    24. Public Policy and Pricing

    25. Responding to price Changes

    26. Video

    27. Staples Inc., Revising the Strategy

    28. Next Session 8 – March 17

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