1 / 23

Playwin

Playwin, part of ESSEL GROUP, pioneered online lotteries in India in 2002. With various jackpot winners, it offers six weekly Lotto games and digit games. Experience the thrill of playing through Point-Of-Sale terminals, SMS, and internet at myplaywin.com. Play now and claim your winnings easily!

sharong
Download Presentation

Playwin

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Playwin

  2. PATH • About Playwin • Playwin facts • Playwin Lotto Kitty • Transparency • Marketing Edge • Marketing @ Playwin • Activities • Internet & SmS Channel • About • MyPlaywin.Com Card • How to Play? • How to Claim Winnings?

  3. About PLAYWIN • PLAYWIN is a part of the ESSEL GROUP (www.esselgroup.com) which is the promoter of leading companies like ZEE TV, ZEE News, EsselPropack Ltd, Essel World, DISH TV, and DNA. • PLAYWIN pioneered Online Lotteries in India in 2002 • Players can play through Point-Of-Sale terminals, SMS and Internet - www.myplaywin.com • PLAYWIN Lotto Kitty: Thursday Super Lotto, Saturday Super Lotto and Thunderball are widely recognized brands

  4. PLAYWIN FACTS • Since Inception, PLAYWIN has notched cumulative sales turnover of INR 160 billion (USD 3.55 billion) • Since Inception, PLAYWIN has contributed more than INR 4.2 billion (USD 93 million) to the various State Governments • PLAYWIN has created 87 Jackpot Winners and over 3200 Lakhpatis (1 Lakh = INR 100,000) apart from millions of other prize winners • The highest Jackpot paid out was INR 17.29 Crores (USD 4 million), an amount unheard in Indian Lottery • PLAYWIN offers SIX weekly Lotto games, apart from digit games • The Minimum Guaranteed Jackpot of these Lotto games is above INR . 5 crores (USD 1.1 million) per week

  5. PLAYWIN LOTTO KITTY Jackpot - Rs. 2 lakhs Every Day Jackpot - Rs. 1 Cr. Every Tuesday Jackpot - Rs. 10 lacs. Every Friday Jackpot - Rs. 2 Cr. Every Thursday Jackpot - Rs. 5 lacs. Every Friday Jackpot - Rs. 2 Cr. Every Saturday

  6. Transparency • Complete Online system for generation of lottery tickets • Internationally accepted Format of games • Format of games approved by the Government before launch • Draws are conducted in the presence of Government officials

  7. The marketing edge Strategy, Awards, Activities

  8. marketing • Highest Marketing Spend amongst all Lottery Companies • PLAYWIN is one of the most recognized brands in India • PLAYWIN games also enjoy a high brand recall • PLAYWIN has won several National Awards for its creative advertising campaigns • The popular marketing magazine “4Ps” has rated PLAYWIN as one of the best start-up brands in India • PLAYWIN uses all media vehicles like Print, Outdoor, Television for its advertising

  9. 4 Ps Magazine Survey

  10. awards • PLAYWIN won FOUR awards at the “ ABBY AWARDS 2007”: • Playwin Radio Campaign : Abby Gold • Playwin TV Commercial Campaign : Abby Silver • Playwin Foundation Adoption Campaign (Print) : 2 Abby Silvers

  11. Marketing activities • Brand Management • ATL Route • PR campaigns and Articles • Release, Release, Release, Article • TV Commercials • Radio Spots • Hoardings • LIVE telecast of Results • BTL Route • In shop Branding and Pos (Posters, Danglers, etc…) • Regular result Ads via the Print Medium • Organizing and Sponsoring Social Events

  12. Marketing activities • Introduction of Games and Product Enhancement • ATL Route • TV Commercials • Radio Spots • PR Campaign: • Release, Article • BTL Route • In shop Pos: Promotion posters, danglers, etc.. • Terminal Flash : Promo message across 10,000 PLAYWIIN terminals in the country • Customer Promos: Free Gifts • Trade Schemes: Schemes for Distributor & Retailers • On-Ground promotions: Teams of promoters going in the market to present PLAYWIN offerings to customers

  13. Marketing activities • Introduction of Games and Product Enhancement • ATL Route • TV Commercials • Radio Spots • PR Campaign: • Release, Article • BTL Route • In shop Pos: Promotion posters, danglers, etc.. • Terminal Flash : Promo message across 10,000 PLAYWIIN terminals in the country • Customer Promos: Free Gifts • Trade Schemes: Schemes for Distributor & Retailers • On-Ground promotions: Teams of promoters going in the market to present PLAYWIN offerings to customers

  14. Marketing activities • Reward and Recognition • Trade (The Playwin Distributor and Retailer Family) • Regular Awards: for High Selling Retail Outlets • Trade Scehmes, incentivizing the Operator, Reatiler and Distributor

  15. Marketing activities • Reward and Recognition • Customers • Rewards • Gifts: Festive Gifts rewarded to regular customers. • Internet: • 10% Cash back Schemes on Lotto Games. • Free Play offers • Recognition • Prize felicitation: • Grand Ceremony, where Bollywood celebrities Meet, Greet and Felicitate the PLAYWIN Winners. • Hall of Fame: Inclusion in the Playwin Winners Club

  16. Hoardings • Displays In Prominent Areas • Displays behind Buses & Rickshaws Brand Management

  17. In shop branding • Shop Branding • POS: Posters, Result Sheets Brand Management

  18. Sponsorship: csr activity & events • Sponsorship of Mid day Meals • Supporting NGO’s • Organizing Blood Banks • Derby Sponsorship Brand Management

  19. Internet & sms (57575) channel Details, MyPlaywin Card, Play Procedure

  20. Internet & sms channels • All PLAYWIN games are available on internet and mobile platform. • All transactions processed through the MyPlaywin.Com Card. • Over 600,000 registered users. • More than 10,000 transactions daily* • Approx. 20,000 regular players contribute to 80% of the sale. • Approx 2 million page views per month: 90% are from the Play Panel and Results pages.

  21. Myplaywin card • Stored Value (CUG) pre-paid card, Available in prefixed and customized denominations* • Unique/ Convenient , SMS Internet • SAFER BET - lower denominations reduce risks • Economical: • MyPaywin.Com card gives full value of money • ‘0’ additional cost to end consumer. It is in par with cash in this regard but still risk-free. • Privacy Protected: • No additional information required to get the card • No information to be disclosed upon purchase.

  22. How to play • Myplaywin.com • User needs to register herself/himself on the site • Once registered the user can login into the site • Select the game he/she wants to play • Place the bet for the selected game • Put in the Myplaywin Card A/c no. & password • Submit the bet • Users get the TSN, Draw details, Betline & Myplaywin Card Balance • Playwin @ 57575 • Every game has a keyword • E.g. SLT- Thursday Super Lotto • User need to go the create message mode • Type <GameCode><Numbers of the bet> <Myplaywin Card A/c No.> <Pw> • SLT 01 23 34 12 42 49 12345678901 1234 • Send it to 57575 • Users gets a response message with the TSN, Draw details, Betline & Myplaywin Card Balance

  23. THANK YOU

More Related