Playwin

1. Playwin

2. PATH • About Playwin • Playwin facts • Playwin Lotto Kitty • Transparency • Marketing Edge • Marketing @ Playwin • Activities • Internet & SmS Channel • About • MyPlaywin.Com Card • How to Play? • How to Claim Winnings?

3. About PLAYWIN • PLAYWIN is a part of the ESSEL GROUP (www.esselgroup.com) which is the promoter of leading companies like ZEE TV, ZEE News, EsselPropack Ltd, Essel World, DISH TV, and DNA. • PLAYWIN pioneered Online Lotteries in India in 2002 • Players can play through Point-Of-Sale terminals, SMS and Internet - www.myplaywin.com • PLAYWIN Lotto Kitty: Thursday Super Lotto, Saturday Super Lotto and Thunderball are widely recognized brands

4. PLAYWIN FACTS • Since Inception, PLAYWIN has notched cumulative sales turnover of INR 160 billion (USD 3.55 billion) • Since Inception, PLAYWIN has contributed more than INR 4.2 billion (USD 93 million) to the various State Governments • PLAYWIN has created 87 Jackpot Winners and over 3200 Lakhpatis (1 Lakh = INR 100,000) apart from millions of other prize winners • The highest Jackpot paid out was INR 17.29 Crores (USD 4 million), an amount unheard in Indian Lottery • PLAYWIN offers SIX weekly Lotto games, apart from digit games • The Minimum Guaranteed Jackpot of these Lotto games is above INR . 5 crores (USD 1.1 million) per week

5. PLAYWIN LOTTO KITTY Jackpot - Rs. 2 lakhs Every Day Jackpot - Rs. 1 Cr. Every Tuesday Jackpot - Rs. 10 lacs. Every Friday Jackpot - Rs. 2 Cr. Every Thursday Jackpot - Rs. 5 lacs. Every Friday Jackpot - Rs. 2 Cr. Every Saturday

6. Transparency • Complete Online system for generation of lottery tickets • Internationally accepted Format of games • Format of games approved by the Government before launch • Draws are conducted in the presence of Government officials

7. The marketing edge Strategy, Awards, Activities

8. marketing • Highest Marketing Spend amongst all Lottery Companies • PLAYWIN is one of the most recognized brands in India • PLAYWIN games also enjoy a high brand recall • PLAYWIN has won several National Awards for its creative advertising campaigns • The popular marketing magazine “4Ps” has rated PLAYWIN as one of the best start-up brands in India • PLAYWIN uses all media vehicles like Print, Outdoor, Television for its advertising

9. 4 Ps Magazine Survey

10. awards • PLAYWIN won FOUR awards at the “ ABBY AWARDS 2007”: • Playwin Radio Campaign : Abby Gold • Playwin TV Commercial Campaign : Abby Silver • Playwin Foundation Adoption Campaign (Print) : 2 Abby Silvers

11. Marketing activities • Brand Management • ATL Route • PR campaigns and Articles • Release, Release, Release, Article • TV Commercials • Radio Spots • Hoardings • LIVE telecast of Results • BTL Route • In shop Branding and Pos (Posters, Danglers, etc…) • Regular result Ads via the Print Medium • Organizing and Sponsoring Social Events

12. Marketing activities • Introduction of Games and Product Enhancement • ATL Route • TV Commercials • Radio Spots • PR Campaign: • Release, Article • BTL Route • In shop Pos: Promotion posters, danglers, etc.. • Terminal Flash : Promo message across 10,000 PLAYWIIN terminals in the country • Customer Promos: Free Gifts • Trade Schemes: Schemes for Distributor & Retailers • On-Ground promotions: Teams of promoters going in the market to present PLAYWIN offerings to customers

13. Marketing activities • Introduction of Games and Product Enhancement • ATL Route • TV Commercials • Radio Spots • PR Campaign: • Release, Article • BTL Route • In shop Pos: Promotion posters, danglers, etc.. • Terminal Flash : Promo message across 10,000 PLAYWIIN terminals in the country • Customer Promos: Free Gifts • Trade Schemes: Schemes for Distributor & Retailers • On-Ground promotions: Teams of promoters going in the market to present PLAYWIN offerings to customers

14. Marketing activities • Reward and Recognition • Trade (The Playwin Distributor and Retailer Family) • Regular Awards: for High Selling Retail Outlets • Trade Scehmes, incentivizing the Operator, Reatiler and Distributor

15. Marketing activities • Reward and Recognition • Customers • Rewards • Gifts: Festive Gifts rewarded to regular customers. • Internet: • 10% Cash back Schemes on Lotto Games. • Free Play offers • Recognition • Prize felicitation: • Grand Ceremony, where Bollywood celebrities Meet, Greet and Felicitate the PLAYWIN Winners. • Hall of Fame: Inclusion in the Playwin Winners Club

16. Hoardings • Displays In Prominent Areas • Displays behind Buses & Rickshaws Brand Management

17. In shop branding • Shop Branding • POS: Posters, Result Sheets Brand Management

18. Sponsorship: csr activity & events • Sponsorship of Mid day Meals • Supporting NGO’s • Organizing Blood Banks • Derby Sponsorship Brand Management

19. Internet & sms (57575) channel Details, MyPlaywin Card, Play Procedure

20. Internet & sms channels • All PLAYWIN games are available on internet and mobile platform. • All transactions processed through the MyPlaywin.Com Card. • Over 600,000 registered users. • More than 10,000 transactions daily* • Approx. 20,000 regular players contribute to 80% of the sale. • Approx 2 million page views per month: 90% are from the Play Panel and Results pages.

21. Myplaywin card • Stored Value (CUG) pre-paid card, Available in prefixed and customized denominations* • Unique/ Convenient , SMS Internet • SAFER BET - lower denominations reduce risks • Economical: • MyPaywin.Com card gives full value of money • ‘0’ additional cost to end consumer. It is in par with cash in this regard but still risk-free. • Privacy Protected: • No additional information required to get the card • No information to be disclosed upon purchase.

22. How to play • Myplaywin.com • User needs to register herself/himself on the site • Once registered the user can login into the site • Select the game he/she wants to play • Place the bet for the selected game • Put in the Myplaywin Card A/c no. & password • Submit the bet • Users get the TSN, Draw details, Betline & Myplaywin Card Balance • Playwin @ 57575 • Every game has a keyword • E.g. SLT- Thursday Super Lotto • User need to go the create message mode • Type <GameCode><Numbers of the bet> <Myplaywin Card A/c No.> <Pw> • SLT 01 23 34 12 42 49 12345678901 1234 • Send it to 57575 • Users gets a response message with the TSN, Draw details, Betline & Myplaywin Card Balance

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