International website to find international products and recipes

1. International website to find international products and recipes Group 5: Julien, Nicolas, Harald, William, Lana Felix, Sven, Sascha, Jan Paul, Hendrik, Lena

2. Idea • International website as a forum • To get people to share their recipes • Across the borders • Close collaboration with our customers

3. Values • Tutorials • Levels to get discount • Offline mode • Free, normal, deluxe

4. Clients and competitors Clients: • Middle class • Wannabe chefs Competitors: • Websites with recipes • Cooking books with recipes

5. Distribution strategy • Through web/website • Through „cooking papers“ • Through billboards • Through social media

6. Revenue projection Income: • Subscription fee and advertising Costs: • Salary • Rent • Marketing

7. Development prospects • Expansion • Translation • Marketing • Loyalty

8. First Idea

9. The business model Canvas XYZ Company 02-Mai-2015 Iteration #1 Key Partners Your Body text Key Activities Your Body text Value Proposition Your Body text Customer Relationship Your Body text Customer Segments Your Body text HOW? € ? WHAT? , Key Resources Your Body text Channels Your Body text WHO? Cost Structure Your Body text Revenue Streams Your Body text

10. The business model Canvas How to use!

11. The business model Canvas How to use!

13. 1001 Recipes

14. Customer Profile (Teenagers) • More girls than boys • They cook 1 or 2 times a week • No habits food, not a lot of vegetarian or allergic but they need heathly food • They do their groceries on supermarket • They don‘t like to order or search food on internet • Quality more important then price • They want to have a list of recipes • An exchange of list of recipes can enrich them nutrition plan • They want to know where food comes • Communication with somes chiefs will be important

15. Good quality Downoald Tutorial Step by step instruction Low prices Access to the supermarket who sales the product they need Easy forum List of better questions Tutorials Live chat Easy recipes Offline mode List of recent question Easy to understand Good quality Help button Tutorials Confusingly forum High prices More choices Translation Few choices Contact Page Call center Not a lot of advert

16. SWOT • Big market Opportunities Strengths • Big number recipes • Credibility • Other recipes sites Weaknesses Threats • New to the market • Lack of competent staff

17. The business model Canvas International website to find international products and recipes 02-Mai-2015 Iteration #1 Key Partners Your Body text Key Activities Your Body text Value Proposition Your Body text Customer Relationship Your Body text Customer Segments Your Body text Three steps of paying Investor group of star chefs Self-service Monthly subscription fee Girls Gifts VIP Co-creation Translation Woman Categories for the forum Levels - For how much you use the website - Gets cheaper fee the higher level you are Investment companies Middle class Key Resources Your Body text Channels Your Body text Internet suppliers Web Relax tutorials with star chefs IT: make the website work This is a sample text, insert your own text, Wanabe chefs Billboards Star chief Normal chefs knowledge Consumer Offline mode Gym Competition Revenue Streams Your Body text Cost Structure Your Body text “Pay for more” Subscription fee different levels Salaries for the employees Hire in a firm for the production of food gifts Advertasion ? Reboules ? Rent for our main office

18. The business model Canvas International website to find international products and recipes ??-????-2015 Iteration #2 Key Partners Your Body text Key Activities Your Body text Value Proposition Your Body text Customer Relationship Your Body text Customer Segments Your Body text Self-service Different product for different price Monthly subscription fee Middle class Star chefs Co-creation Translation Gifts VIP Woman Levels -for how much you use the website -get cheaper fee the higher level you are Categories for the forum Outsourcing People that are interested of cooking/baking(Wannabe chiefs) Key Resources Your Body text Channels Your Body text Investment companies Internet suppliers Web Offline mode Billboards IT: make the website work 30-40 Relax tutorials with star chefs Gym Star chief Normal chefs knowledge Consumer Cooking magazine Some proposition of food Revenue Streams Your Body text Cost Structure Your Body text “Pay for more” Subscription fee different levels Salaries for the employees Advertising Hire in a firm for the production of food gifts Rent for our main office