Studio21 Systems Center - Animation Software and Hardware Solutions

1. Gábor Bakos – general manager Péter Kaiser – technical manager Miklós Papp – sales manager Daniel Tarr – training manager 17th May 2004.

2. Studio21 History 1999 : Studio21 System Center – Sales & Distribution 2000 : Studio21 Training Center – Discreet & Autodesk partnership 2000 : Magma Show – first 3D event in Hungary 2001 : Design21 – bimonthly magazine 2002 : New Media Expo – has become the biggest regional event 2002 : Design21.hu – online portal and web community 2003 : Studio21 Training Center – Web & Modular | Credit System

3. Philosophy Media Concept Customer Quality of Service „the right content for quality production“ Technology Product

4. Company structure Studio21 Systems Center Consulting Marketing Distribution Sales Studio21 Training Center Mission Networking Training Development Design21 On-line database Magazine Web community Contest Studio21 Publishing Support Business

5. Studio21 Systems Center focuses on trading animation effect and editing software and hardware solutions and on the respective support activities. Studio21 Systems Center Distributed software include: Distributed hardware tools include: • Adobe • Autodesk • Avid • Discreet • Macromedia • Maxon • Newtek • Realviz • Softimage • Toon Boom • 3Dlabs • Apple • Art Render • Bluefish444 • Boxx tech • Cybermind • Iiyama • Matrox • Nvidia • Silicon Graphics • Wacom

6. Leading products include: • Discreet 41 % • Autodesk 15 % • Maxon 15 % • Newtek 8% • Boxxtech 7% • Adobe 6% • Realviz 4% • Apple 3% • Softimage 1% Studio21 Systems Center

7. Studio21 Systems Center 700.000

8. It is a SCHOOL - Integrated into the National Educational System Development of own training materials and course content The Training System covers all areas of Digital Media Great variety of software training Modular system allows for gradual and intensive training Small group allows for personal consultation Training focuses on practical skills Studio21 cirruculum meets international demands International Background : Autodesk Training Center & Discreet Training Center & Toon Boom Training Partner Regional position: Dealer Training for Autodesk and Discreet Free demo and upgrade courses for customers Studio21 Training Center

9. Design21 and Publishing • News & Articles • Technology & Innovations • Product desciptions • Tutorials • Demos and Trials • CD-Rom Design21 Magazine Publishing • Books • Course Materials • Web-design • Production • Flash

10. Studio21 Web Presence s21net.com • 3000 registered users • Interactive web community • Forum & Discussion Groups • Daily News & Newsletter • Content & Downloads • 4 contests per year 3dtraining.hu Design21.hu • Product information • Sales • Promotion • Discount offers • Training information • Course content • Learning materials • Demo Software

11. Events • 2000: Discreet Magma show • 1000 participants • 2001: Web, 3D, and interactive conference • 1000 participants • 2002 : New Media Expo conference and exhibition • 2000 participants • 2003 : New Media Expo conference and exhibition • 2000 participants • 2003 : Anifest film festival workshop • 600 participants • Other exhibitions: • Construma • Ifabo • Educatio • etc.

12. Strategies • Keeping the market leading position in Hungary • Extending international partnership in Europe • Establishing regional networking • Investment in the future • Optimizing operations for long-term and not for short-term success • Adjusting to new market demands and changes • Anybody can sell a box of software! • Training is essential: present students will become customers in the future • Combining sales and training to as many areas of software as possible • Increasing support activities

13. Strengths • 4 years of high level training in 3D Animation • 5 years track of market sales record • Extended customer relationships • Extended marketing channels • Regional significance – national community • Training + Support + Sales • Distributional and Reseller activities • Sales and Promotion • Organizing Events

14. What we can offer for Alias • We are ready to offer high level Maya education • Start full range of Maya training straight away • Sell software in production and education market • we lose with 3ds max having 30 day trial – Alias has PLE • Continuous publicity – e.g.: Chip Magazine, DigitArt, PC World • Design21 : Maya special edition & Maya online contest • Daily news and support via our marketing channels • Organize Alias promotion and events • Maya Direct Mail for existing Discreet users • Bigges education deal is still on the horizont: University intends to buy 400 copies of education 3d animation package

15. What we ask from Alias • Alias recognition of Studio21 • Hungarian market specific business deals • Support for Studio21 System Center • Reseller | Distributional Partnership • Support for Studio21 Training Center • Alias Training Partnership • Protection from European competitors

16. Partners We believe that partnership is the key to success in all areas of life. We need commited partners to build the most professional 3D company in Hungary.

17. Thank you for your attention. Please visit our websites for further information.