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This presentation elaborates about the importance of database in email marketing.
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BRAND AWARENESS THROUGH E-MAIL MARKETING Digital marketing is the recent blooming sector where products are marketed worldwide . It enhances the business by reaching customers worldwide .It also helps the business to reach out customers. It uses various concepts to increase their content, visibility in their own websites through animations and design techniques .
It is non personal presentation through internet. It is a paid form of advertising a product to the relevant customers. There exist various mode through products can be traded across the country.
The brand awareness can be increased through, • Email • Social media • Websites • Mobile application • Search engines EMAIL MARKETING • Email refers to electronic mail, through information can be processed and spreadedto the relevant People. This can be done my maintaining aEmailMarketingDatabase
NEED OF EMAIL DATABASE • To market through email, a database has to be maintained for storing relevant peers groups, such that they can be targeted. So to buy email database , database provider should be approached. • Without maintaining a database none of the work can be done. Even though if it is a small business , database has to be maintained for effective results/ output.
SEARCH OF DATABASE PROVIDER • Entrepreneurs who starts business initially, can’t find the customers, clients for the first time. So they need to approach database provider to seek information about the relevant customers. • Email database provider differs from various respective such as consumer email database, business email database, targeted email database. The price range differs from country to country with variety of discounts. Worldwide email Database provides variety of features and gets updated with frequent intervals.
BUILDING TARGETED LIST • Product earns revenue if it meets the need of the targeted customers so customers should be segmented targeted in a right wayin order to yield better results. So target consumers email list should be approached. • Email marketing lists should be properly maintained in the database since B2B databasediffers.
MERITS OF EMAIL MARKETING • It segments the customers through database and generates leads • Enhances the users to know about various customization options • Reaches the targeted customers • It Enables the customers to analyze the product without experiencing it • Encourages the customers to forward the message to the needed target consumers