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‘reading’ leaflets

‘reading’ leaflets. Words, symbols, images, layout, organisation and persuasion. References the United Nations = Authority. Human hand = Personal focus. Their logo and c ontact details. Connotations of the knife. Why the colour g reen?. Connotations of t he world. Slogan and a

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‘reading’ leaflets

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  1. ‘reading’ leaflets Words, symbols, images, layout, organisation and persuasion.

  2. References the United Nations = Authority. Human hand = Personal focus. Their logo and contact details. Connotations of the knife. Why the colour green? Connotations of the world. Slogan and a qualifier as anchorage. Use of red = blood.

  3. What about words? How do leaflets and posters use language (words) to get their point of view across?

  4. Tasks: • What sort of words would you expect to see on a factsheet warning about the dangers of smoking? Give examples! • What sort of words would you see on a global warming information sheet? Give examples! • What sort of words would you see on a brochure advertising a holiday in Spain? Give examples! • What sort of words would you see on a booklet encouraging young people to do more exercise? Give examples!

  5. Next tasks: • Create the texts from the previous slides!

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