1 / 6

El Cuero Mexico

El Cuero Mexico. Company History. How We Started. Founded by Jose Hernandez 1960 in Mexico City Miguel Hernandez, CEO Originally manufactured men’s belts Distributed in small local stores A growing distributor by 1965 Distributing products throughout Mexico. Product Expansion. 1975

shauna
Download Presentation

El Cuero Mexico

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. El Cuero Mexico Company History

  2. How We Started • Founded by Jose Hernandez • 1960 in Mexico City • Miguel Hernandez, CEO • Originally manufactured men’s belts • Distributed in small local stores • A growing distributor by 1965 • Distributing products throughout Mexico

  3. Product Expansion • 1975 • Expanded product line including men’s wallets • 1982 • Distribution in the United States began • 1990 • Women’s product line launched in U.S. • 2005 • Teen product line scheduled to launch

  4. Subsidiary Expansion • El Cuero Specialty Wares • Formed in 1985 • Headquartered in San Diego • Alexis Rodriguez, President • El Cuero Distributors • Trucking company • Adriana Ramos, President

  5. El Cuero Today • Premier distributor of quality leather goods • Established men’s and women’s product lines • Expansion into teenage market • Increasing market share annually • Growing shipping subsidiary • U.S. based operations currently marketing coast to coast

  6. U.S. Brands • El Cuero • Women’s belts • Best Leather • Handbags and luggage • Hermosa • Women’s shoes • Primo • Wallets, key chains, eyeglass cases

More Related