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The importance of residency in evaluating risk to communities. Richard Owen. Why Bother? . Variance – Residents. Variance – Casualties. Leeds Commuters. Commuter Drivers crashing in Leeds Leeds 67.9% Bradford 7.5% Wakefield 5.8% Kirklees 3.9%
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The importance of residency in evaluating risk to communities Richard Owen
Leeds Commuters Commuter Drivers crashing in Leeds Leeds 67.9% Bradford 7.5% Wakefield 5.8% Kirklees 3.9% Selby 1.8% Harrogate 1.7% 74.2% of casualties from Leeds
Road Risk vs Resident Risk • Road Risk – Crashes occurring on the roads in an area by million vehicle miles • DfT preferred measure • Distorted by inaccurate survey data • Biased against very busy urban areas • Resident Risk – Resident Casualties (corrected) from an area by population • Better insight into populations (not roads) • Requires MAST
Your next steps • Review your target groups • Where are your casualties from? • Where do your residents get injured? • Consider how to reach your target audience • Explore Small Areas