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Home Page Redesign

Home Page Redesign. Victor Solanoy August 7, 2007. What is a Home Page?. The home page is the entry point for the user to a Web site. The purpose of a home page is to orient the users to the Web site It emphasizes the site’s purpose and the value of its offerings.

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Home Page Redesign

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  1. Home Page Redesign Victor Solanoy August 7, 2007 Xilinx Confidential

  2. What is a Home Page? • The home page is the entry point for the user to a Web site. • The purpose of a home page is to orient the users to the Web site • It emphasizes the site’s purpose and the value of its offerings. • It sets the standards and expectations for the rest of the site. • It establishes the brand. Source: The Science and Art of Effective Web and Application Design Xilinx Confidential

  3. Current Design • Overwhelming and confusing -- too much information, too many options • No clear indication of what Xilinx does • Page must be read – poor home page practice • Corporate branding of Xilinx is lost • Messaging in banners is less effective • No area for persistent advertising Xilinx Confidential

  4. Proposed Design • Top banner cycles between 3 banners for improved messaging • Improved delivery of banner messages due to cleaner design • Uncluttered design is easy to view and understand • Logical grouping of links improves scanning • Clearer understanding of what Xilinx offers • 3 sub-banners (lower) allow persistent promotions Xilinx Confidential

  5. Home Page Efficiency • Coding (comparing new to current) • Less home page specific JavaScript to manage • Navigation • Reduction in total number of links • Improved link groupings • Strong “scent” design for prospects and current customers • Maintenance • Content maintenance limited to banners • Improved support for translation, particularly phonetic spelling for Japan. Xilinx Confidential

  6. Future Improvements • Better connection to corporate visual id • Revisit header/footer to better align new home page • Continual improvement of home page through consistent monitoring • Keep site liquid to evolve the home page in step with business and industry trends • Localized content support for global sites • Individualized by region, allowing modification per local needs • Better spacing for improved character legibility and phonetic spelling • Less graphics and more text options • Improvements to gallery pages • Product comparisons • Product positioning Xilinx Confidential

  7. More information can be found at http://teamx/mktg/web/designteam/homepage/default.aspx Xilinx Confidential

  8. Additional Sources • Additional Research: • MarketingSherpa: B-to-B Web Site Home Page Design • 2006 CMP Media Usage Study • General home page heuristics • Norman-Nielsen Group • UIE • HFI • Sites studied: • IBM • HP • Altera • NVidia • Sun • Design team usability summary is available in the Home Page Usability Summary Document. Xilinx Confidential

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