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Adv/PR

Adv/PR. Research. Titles Scales Data points ( > one + over time) Distribution Breaks Magic numbers within text One takeaway. 08/17/2007. Accompanying graphic. What % of total raised in Austin SMSA?. What did one TV spot cost?. Total = 59.81%. Other is 40%. Other 44%.

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Adv/PR

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  1. Adv/PR

  2. Research Titles Scales Data points ( > one + over time) Distribution Breaks Magic numbers within text One takeaway

  3. 08/17/2007

  4. Accompanying graphic

  5. What % of total raised in Austin SMSA?

  6. What did one TV spot cost?

  7. Total = 59.81% Other is 40%

  8. Other 44%

  9. pay attention to adjectives & key phrases

  10. Never issued...

  11. 080106

  12. 080121

  13. 080409

  14. Research STATISTICS Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: "There are three kinds of lies: lies, damned lies and statistics." - Autobiography of Mark Twain

  15. Research Three Rules of Advertising & PR: 1. Never trust anyone 2. There are no excuses 3. Don’t panic

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