1 / 8

Integrated Marketing Strategy Kindle Fire HD

Integrated Marketing Strategy Kindle Fire HD. Group D: Final Assignment A. Callaghan A. Lotoski J. Rodriguez August 8, 2013. Table of Contents. Overview and Objective (AC) Why are we here?/ Objective/ Company/ Product Background/ Amazon’s given Target/ USP Research (AL)

shawna
Download Presentation

Integrated Marketing Strategy Kindle Fire HD

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Integrated Marketing StrategyKindle Fire HD Group D: Final Assignment A. Callaghan A. Lotoski J. Rodriguez August 8, 2013

  2. Table of Contents Overview and Objective (AC) • Why are we here?/ Objective/ Company/ Product Background/ Amazon’s given Target/ USP Research (AL) • Media Profiles/Quintiles/Competitors/Competitive Spending & SOV Target Audience (JR) • Archetype/Media Clock Media Plan (All) • Budget, Timing, Geography / Past Media Mix/ Proposed Media Mix • Newspapers (AC) • OOH (AC) • Online (JR) • Magazines (AL) • Summary (All) Next Steps (AL)

  3. Why are we here? To present an integrated marketing strategy, using a variety of targeted media channels, to attract new buyers to purchase the Kindle Fire HD by Amazon. Our goal is to convert traditional print readers to an e-reader.

  4. The Media Plan

  5. Media Plan: Newspapers Total planned: $3,754,991 (42%) Friday “Main” and Sunday “Books”

  6. Media Plan: Newspapers

  7. Media Plan: Out-of-home Total planned for OOH in 2 formats: $499,545 (6%) Station Domination

  8. Media Plan: Out-of-home Train wrap

More Related