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REUSE–A–MUG. REUSE.A.MUG. Yellow B. Product Features. CLEANSE: Pressurized water jet → 50 psi → 2 liters → 10 seconds STERILIZE: UV light radiation → 16,000 µW/cm 2 → 10 seconds usage time TOTAL: 20 seconds. Environmental Impact. Direct Reduce number of disposable cups
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REUSE–A–MUG REUSE.A.MUG Yellow B
Product Features • CLEANSE: Pressurized water jet → 50 psi → 2 liters → 10 seconds • STERILIZE: UV light radiation → 16,000 µW/cm2 → 10 seconds usage time TOTAL: 20 seconds
Environmental Impact Direct • Reduce number of disposable cups → 15 billion disp. cups used per year Indirect • Decrease landfill volume → 7.2 x 108 liters created a year • Decrease energy consumption from production of disposable cups →10 kJ for Reuse–A–Mug 550 kJ to manufacture a paper cup
Sketch Model Demonstration BEFORE AFTER
Customer Needs Starbucks Residence Inn by Marriott Hotels 6 Cambridge Center Contact: Marie Titus (Manager) • $0.10discount for using a reusable mug • Customer complaints about waste created by disposable cups • In 2003, reusable mugs used more than 13.5 million times, keeping an estimated 587,000 pounds of paper from landfills Potential customers: more than 17,000 coffee shops in US