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Your Software is Talking Are you Listening? National Postal Forum March 17 - 20, 2013

Your Software is Talking Are you Listening? National Postal Forum March 17 - 20, 2013. Chris Lien , VP Software Marketing, Bell and Howell Angela Lawson , Manager, Address Technology, USPS ®. Software Plays a Vital Role. Address Quality

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Your Software is Talking Are you Listening? National Postal Forum March 17 - 20, 2013

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  1. Your Software is TalkingAre you Listening?National Postal ForumMarch 17 - 20, 2013 Chris Lien, VP Software Marketing, Bell and Howell Angela Lawson, Manager, Address Technology, USPS®

  2. Software Plays a Vital Role • Address Quality • CASS Certified™ software provides a complete and correct address • NCOALink® provides a current address • Mail Preparation (Presorting) • PAVE™ certified software sorts the addresses, prepares containers, and generates postage • Intelligent Mail® barcodes • Piece and container barcodes • PostalOne!® electronic postage payment

  3. Address Quality • Complete the address • Leverage software and data to provide the missing information • ZIP + 4®, street name, directional, city, state • Correct the address • Verifies address is deliverable • Corrects misspellings • Provides approved abbreviations (Publication 28) • Ensures the city, state, and ZIP Code™ are correct • Keep the address current • Person, family, or business moved • Municipality introduced changes • Ongoing process • Improves merge/purge results

  4. Address QualityFoundation TM ACS ANKLink® NCOALink® SuiteLink® DPV® LACSLink® TM CASS Certified Software Update Validate Standardize

  5. CASS™ Product • USPS® certified benchmark • Sets minimum performance standards for commercial ZIP + 4® address matching software • Developers must pass USPS test for CASS certification • Address matching software attempts to matchaddresses against range-based records onUSPS ZIP + 4 file • Pre-Mailing process

  6. CASS™ Product Return Codes • CASS Certified™ software products return codes indicating address assignment

  7. CASS™ Product Return Codes • CASS Certified™ software products return codes indicating address assignment

  8. DPV® 100 MAIN ST ANYTOWN TN 38138-6038 Confirmed 104 MAIN ST ANYTOWN TN 38138-6038 Not Confirmed Extension of CASS Certified™ Address Matching software Available through software vendors Enables ZIP + 4® Coding & identifies potentially undeliverable addresses DPV® - Extra step to attempt validation of each specific address in the file Pre-Mailing process

  9. DPV® / DSF2® Footnote Codes

  10. DPV® / DSF2® Footnote Codes

  11. DSF2® Tables DPV® Tables

  12. LACSLink® • LACSLink is a process that converts addresses that are changed by local governments • Rural route to street style conversion • Renumbering changes • Street name changes Old Style New Style RR5 Box 234 5471 Apple Drive 471 Main St 1471 Main St 987 Edgewater Dr 987 Waterways Blvd Delivery point remains the same and the residents have not moved, but the address has been changed.

  13. LACSLink® Return Codes

  14. SuiteLink® • Improves address assignments to business addresses by adding known secondary (suite) numbers • Provided a business name and an associated ZIP + 4® coded address matches to a high-rise default, the SuiteLink process will return the appropriate suite number when available

  15. SuiteLink® Return Codes

  16. NCOALink® • USPS® licensed product using address change information when individuals or businesses inform the USPS of their move • Provides electronic Change-of-Address information • Average correction rate (with new address) – 3.21% • Three different license types • Variable costs • Pre-Mailing process

  17. NCOALink® Footnote Codes for Matching Records

  18. Common NCOALink® Footnote Codes for Non-Matching Records

  19. ACS™ • Traditional ACS™, OneCode ACS® or Full Service ACS • Provides electronic Change of Address notices for undeliverable mailpieces • Mailers apply a participant code and an optional keyline OR Intelligent Mail® barcode to mailpiece • Requires an ancillary service endorsement • Can reduce costs associated with manual returns and manual keying of data • Centralized fulfillment option (SingleSource) • Post-Mailing process

  20. ACS™ Return Codes

  21. Leveraging Return Codes • Filtered expressions can be built to trigger additional processing based on certain conditions • DPVFN codes of A1, M1, M3, P1, and P3 may be sent to advanced address correction services • AEC and AEC II® • Industry provided Address Resolution Services

  22. 2. Code address via CASSTM ZIP + 4® address matching software with DPV® and LACSLink® Did the address ZIP + 4® Match or DPV® confirm? Y/N Did the address ZIP + 4match or DPV Confirm? NO Send bad addresses to AEC Build mailing list 1. Build mailing list 1 2 Code address via CASSTM ZIP + 4® address matching software with DPV® and LACSLink® and Suite Link® 4 3 5 NO Send badaddressesto AEC Bad addressfixed/ZIP + 4 coded? NO YES YES 7 Update movers (NCOALink®)(pre mailing update) 6 Suppress badaddresses frommailing list Apply ACSTM participant code to mail piece (post mailing update) 8 Mail 9 Update address list withnew ACS information 10

  23. NO Did the address ZIP + 4match or DPV Confirm? Bad address fixed / ZIP + 4® coded? Y-N Suppress bad addresses from mailing list NO Send bad addresses to AEC Build mailing list 1 2 Code address via CASSTM ZIP + 4® address matching software with DPV® and LACSLink® and Suite Link® 4 3 5 NO Send badaddressesto AEC Bad addressfixed/ZIP + 4 coded? NO YES YES 7 Update movers (NCOALink®)(pre mailing update) 6 Suppress badaddresses frommailing list Apply ACSTM participant code to mail piece (post mailing update) 8 Mail 9 Update address list withnew ACS information 10

  24. ) Update movers (NCOA ® LINK (pre-mailing update) ! For crying out loud! Did the address ZIP + 4® Match or DPV® confirm? Y/N Mail Did the address ZIP + 4match or DPV Confirm? Apply ACS™participant code to mailpiece (post mailing update) Then update that address list with new ACS™ information…do NOT forget !! Build mailing list 1 2 Code address via CASSTM ZIP + 4® address matching software with DPV® and LACSLink® and Suite Link® 4 3 5 NO Send badaddressesto AEC Bad addressfixed/ZIP + 4 coded? NO YES YES 7 Update movers (NCOALink®)(pre mailing update) if “Yes” 6 Suppress badaddresses frommailing list Apply ACSTM participant code to mail piece (post mailing update) 8 Mail 9 Update address list withnew ACS information 10

  25. JOB WELL DONE! Build mailing list 1 2 Code address via CASSTM ZIP + 4® address matching software with DPV® and LACSLink® and Suite Link® 4 3 5 Did the address ZIP + 4match or DPV Confirm? NO Send badaddressesto AEC Bad addressfixed/ZIP + 4 coded? NO YES YES 7 Update movers (NCOALink®)(pre mailing update) 6 Suppress badaddresses frommailing list Apply ACSTM participant code to mail piece (post mailing update) 8 Mail 9 Update address list withnew ACS information 10

  26. AEC & AEC II® • USPS® provided service for all customers • Resolves physical address deficiencies • Sent to the USPS on electronic media • AEC Cost - $20.00 per thousand • Average correction rate - 28% • AEC II Cost - $0.30 per record • Average: 88% resolution rate • Average: 60% correction rate • Pre-Mailing process

  27. Three Questions 1: The 3C approach to address quality is to ensure complete, correct, and current addresses. True – The 3C approach reduces undeliverable mail and ensures timely and predictable delivery. 2: All commercial mailing software products return the same type of return codes. False – The return codes can vary. Check with your current provider to understand their approach. 3: Return codes can be leveraged as part of a filter process for determining rate and sortation eligibility. True – Decision trees can be built to leverage USPS® and industry provided advanced correction services.

  28. For More Information www.usps.com/ncsc ribbs.usps.gov Customer Support 1-800-238-3150

  29. Speaker Schedule Sunday What You Need to Know about Unique Address Types / Non-Physical Address Jim Wilson/Adam Collinson/Michael Tate – Period 1, 12 – 1 pm GSA and Addressing (Rules & Recommendations) Angela Lawson/Adam Collinson/Derrick Miliner– Period 4, 3:45 – 4:45 pm Monday Keeping it Simple: ACS Services – It’s All in the Service Type ID Lisa West – Period 5, 10:30 – 11:45 am Secure Destruction – Peace of Mind Lisa West/Tom Day – Period 8, 4:30 – 5:30 pm Tuesday The ROI of Great Address Quality Ed Wanta/Dr. John M. Leininger – Period 10, 9:30 – 10:45 am Your Software is Talking, Are You Listening? Angela Lawson/Chris Lien – Period 13, 3:15 – 4:15pm Peer-To-Peer Roundtables Lisa West/Angela Lawson – Period 14, 4:30 – 6:00pm

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