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T-Central. Kristen Eskildsen. Details. A shop centered around selling T- Shirts and long sleeved T- Shirts. Ownership. Independent To be in charge of the functions and results of the business. Wouldn’t have to fight over ownership rights Easy to expand. Level Of Service. Limited Service
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T-Central Kristen Eskildsen
Details • A shop centered around selling T- Shirts and long sleeved T- Shirts.
Ownership • Independent • To be in charge of the functions and results of the business. • Wouldn’t have to fight over ownership rights • Easy to expand
Level Of Service • Limited Service • Employees are there if consumers need help • They walk in go to their color section, find their style and then the size.
Merchandise Line • We sell T-Shirts and long sleeved T-Shirts • V-Neck • Sweetheart • Crew Cut • Regular • In the future we may offer sweatshirts
Non Store Retailing • We would set up a vending machine that would be filled with T-Shirts. • You would pick your size and style and then it would distribute it to you.
Pricing Strategy • I would price any T-Shirt for 5 dollars • Its cheap and would bring in many customers • We would offer deals like 5 shirts for 20 bucks. • This would only be one day a year.
Store Location • Eau Claire WI + Wausau WI • Available to hicks that like wearing T-Shirts • Also available to people living in the city • We would be located in a strip mall • There are about 65,883 people in Eau Claire, WI. • There are about 38,426 people in Wausau, WI. • Many small towns are close to either one of these locations.
Summary • We would have shops located in strip malls in Wausau and Eau Claire WI. These locations would offer small town residents and city residents a store to buy just t-shirts. • T-shirts would be organized in color, then style, then size.