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Comm 233 BOOKS

Comm 233 BOOKS. Mass Media Technological Basis. Print Technology Books, Newspapers, Magazines Electronic Technology Records, Radio, Television, World Wide Web Chemical Technology Movies, Photography. The E-P-S Curve. Elite Audiences Popular Audiences Specialized Audiences.

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Comm 233 BOOKS

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  1. Comm 233 BOOKS

  2. Mass Media Technological Basis • Print Technology • Books, Newspapers, Magazines • Electronic Technology • Records, Radio, Television, World Wide Web • Chemical Technology • Movies, Photography

  3. The E-P-S Curve • Elite Audiences • Popular Audiences • Specialized Audiences

  4. E-P-S Curve Size of Audience of a given message Elite Popular Specialized

  5. E-P-S Curve Size of Audience of a given message Literacy Poverty Elite Popular Specialized

  6. E-P-S Curve Size of Audience of a given message Higher education Affluence Leisure time Population size Literacy Poverty Elite Popular Specialized

  7. E-P-S Curve Size of Audience of a given message Higher education Affluence Leisure time Population size Literacy Poverty Elite Popular Specialized

  8. E-P-S Curve Size of Audience of a given message Higher education Affluence Leisure time Population size Literacy Poverty Elite Popular Specialized

  9. E-P-S Curve Size of Audience of a given message Higher education Affluence Leisure time Population size Literacy Poverty Elite Popular Specialized

  10. Growth of Literary Culture • Scribal Culture • “Lecture” System of Education • Prior Restraint

  11. Books and Social Change • Elite Dominance of Cultural Norms • Paperbacks Reflecting Social and Economic Change • Dime Novel • Democratization of Knowledge

  12. Supplying the Audience’s Demand • Markets and Processes in the Book Industry • Textbooks • The Trade Market: • Fiction & Nonfiction

  13. Marketing of books • Mass marketing and promotion • Retail chain stores • Ad campaigns • Point-of-purchase displays • Subsidiary rights • Adaptations for additional markets • Examples: Movie rights • Book club editions • Paperback editions

  14. Trends and Innovations • Electronic Publishing • Audiobooks • Multimedia Products • Superstores • Content is Key

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