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Communicating the Burden of Arthritis: Fact Sheet Series

Communicating the Burden of Arthritis: Fact Sheet Series. California Arthritis Partnership Program (CAPP) www.cdph.ca.gov/programs/CAPP. Raising Arthritis Awareness . Information dissemination is the cornerstone to: Raising awareness Partnership building Expanding program reach

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Communicating the Burden of Arthritis: Fact Sheet Series

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  1. Communicating the Burden of Arthritis: Fact Sheet Series California Arthritis Partnership Program (CAPP) www.cdph.ca.gov/programs/CAPP

  2. Raising Arthritis Awareness • Information dissemination is the cornerstone to: • Raising awareness • Partnership building • Expanding program reach • Influencing policy efforts • Critical need to communicate the burden and impact of arthritis to: • State program managers • Health officials • Decision-makers • Various community sectors • Program delivery partners • Voluntary health organization staff • Information from a literature review and BRFSS data is used to produce data reports in a fact-sheet format

  3. Key Components • Involve partners in fact sheet planning stages and dissemination plans and efforts • Perform a thorough literature review • Identify key messages and public health strategies to reduce the burden and impact of arthritis • Where applicable, include opportunities for cross chronic disease integration messaging • Provide information in various forms (print and internet) • Allow blank space for partner customization/program marketing • Update fact sheets as new BFRSS data, MMWRs, and journal articles become available

  4. Fact Sheet Structure • Presented in a series of five special topics fact sheets: • Self-Management • Physical Activity • Work • Weight • California • Each fact sheet is formatted, when applicable, to include: • Apublic health message • Burden and impact data • Public health strategies • Healthy People 2010 objective(s), • Personal message from a Californian with arthritis.

  5. Fact Sheet Timeline • Round #1 • BRFSS 2005 • Completed in 2007 • Round #2 • BRFSS 2007 • Completed in 2009 • Round #3 • BRFSS 2009 • In progress

  6. Round #1 - Highlights • Forming a communications committee • Collecting “personal” stories • Consensus building on special topics • Aesthetics • Gathering literature • Showcasing data • Articulating public health message

  7. Round #2 - Highlights • Gathering NEW literature • Increasing focus on chronic disease messaging and other key messages • Packaging and dissemination • Simplifying language

  8. Fact Sheet Format and Structure TOPIC

  9. Fact Sheet Format and Structure

  10. Round #1 and Round #2Sample – Emphasize Arthritis and Other Chronic Conditions ROUND #1 ROUND #2

  11. Round #1 and Round #2Sample – Relationship between Weight and Arthritis ROUND #2 ROUND #1

  12. Round #1 and Round #2Sample – Language Simplification ROUND #1 ROUND #2

  13. Pocket Folder: • Customize packet/leave-behind for audience • Insert business card • Blank space for partner customization and program marketing

  14. Postcard: • 4” x 6” • Encourages website visits • Ideal for community events

  15. From Our Partners • Responses to the fact sheet series has been overwhelming positive by supporting partners, systems partners, funders, other chronic disease programs, and state arthritis programs. • Community partners distribute fact sheets with board members, county health departments, potential program partners, legislative visits, and health fairs. • Nonprofit partners use fact sheet information in grant proposals and responding to media inquires to further strengthen arthritis awareness.

  16. Moving Forward with Round #3 • Update • Literature • BRFSS 2009 • PA guidelines • Personal Stories • Policy, systems, and environmental strategies • A National Public Health Agenda for Osteoarthritis • Recommendations to increase physical activity among people with arthritis • Evidence-Based Programs • Walk With Ease • Enhance messaging around arthritis and other chronic disease and risk factors

  17. Resources • Fact sheets viewed and downloaded at: www.cdph.ca.gov/programs/CAPP • View CAPP’s Partner Profile Diabetes Information Resource Center: http://www.caldiabetes.org/profiles_display.cfm?ProfilesID=282&cameFromSearch=yes

  18. Contact Information • Jackie Tompkins • 916-552-9916 • jacqueline.tompkins@cdph.ca.gov • Roberta Campbell • 916-552-9886 • roberta.campbell@cdph.ca.gov • Pam Ford-Keach • 916-552-9916 • pamela.ford@cdph.ca.gov

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