INTERNATIONAL CONVENTION ON INTELLECTUAL PROPERTY AND COMPETITIVENESS OF MSMES Roma, 10th December 2009 Alessandro Pira

1. Using Technological Information for Strengthening the Competitiveness of SMEs Tools and services of the Italian Chambers of Commerce network INTERNATIONAL CONVENTION ON INTELLECTUAL PROPERTY AND COMPETITIVENESS OF MSMES Roma, 10th December 2009 Alessandro Piras

2. Index • Dintec overview • IP services and projects: • Technology monitoring • IP newsletter • Patent and trademark observatory • Technology trends

3. CCIAA 5 Regional Union of chambers of c. Dintec - Consortium for Technological Innovation Shareholders 8 Patent Information Point 5 Patlib Caption Unioncamere: Italian Union of the Chambers of Commerce CCIAA: Chamber of Commerce, Industry, Craft Trade and Agriculture ENEA: Italian National Agency for New Technologies, Energy and the Environment

4. Dintec activities Dintec supports its shareholders and the Chamber of Commerce network on issues such as: • legal metrology; • technology innovation; • technical regulations. It is involved in projects dealing with: • industrial property; • agro-food production; • quality systems; • energy efficiency and renewable sources.

5. IP ongoing projects and services • Patnews patent monitoring service • IP Newsletter monthly email information service on IP issues • Patent and trademark survey Italian EPO applications database Italian OAMI applications database • Patents and new innovative company not exploited italian EPO patent database • Technology trends

6. Innovation Technology Platform • It is a web tool developed by Dintec and Unioncamere to foster SME activities in the field of innovation and technology transfer • It is used to promote and support interaction between enterprises, Patlib centers and Chambers of Commerce • It gives up to date information on IP issues: • events • legislation • databases • It gives the opportunity to subscribe to the technology monitoring service and IP newsletter Web site: http://www.innovazione.dintec.it

7. Technology monitoring: Patnews • It is a free online technology alert service managed by Dintec on behalf of the Chambers of Commerce; • It was developed to help SMEs to identify relevant EPO applications and extract strategic information. Patnews could answer to the following issues: • What is the latest technology developed in my field of interest? • Who is the most active player for a specific technology application? • Who are my direct competitors in the technology arena?

8. Patnews activation steps Chamber of Commerce MSMES STEP 1 - REQUEST • Online request through the innovation technology platform • Email or fax request using an application module • Request validation STEP 2 – IPC CODE IDENTIFICATION • Keyword, IPC and competitor suggestions • Data collection and elaboration on technology fields of interest • Definition of IPC code STEP 3 – SERVICE START UP • Patent applications extraction through IPC codes • Data elaboration and creation of the personalized report • Technology information periodically delivered in the form of PDF attached to email

9. Patnews personalized technology report • Strategic information • Technology information

10. IP Newsletter • It offers a monthly selection of Italian and international news about publications, statistical reports, laws, calls and funding opportunities. • IP newsletter is addressed mainly to the following actors: • SME; • Patlib centers; • Chamber of Commerce patent and trademark offices; • Patent attorneys; • Universities and research centers. IP newsletter is delivered to 865 subscribers Subscription (in Italian) http://www.innovazione.dintec.it/servizi/newsletter/newsletter_iscrizione.php

11. Patent and Trademark Observatory GOALS The Italian Patent and Trademarks Observatory (PTO) is a Unioncamere project, managed by Dintec, with the following goals: • To analyse industrial property scenario of Italian applicants: companies, inventors, Universities and research centers; • To compare Italian technological trends and performances with that of most industrialized countries (for example G8 or G12 countries) • To discover emerging technologies • To disseminateinformation about Italian innovation behaviour OUTPUT • databases of the published European patent applications (Italians appl.) and Italian OAMI filed trademarks; • statistical analysis with technical and scientific comments; • annual report about patent and trademarks observatory; • data analysis support for relevant topic such as “Italian mediummanufacturing companies”.

12. Patent and Trademark Observatory DATABASE It is built on data extracted from: • Italian patent application published by EPO (weekly updated) • Italian trademark applications filed to OAMI in the period 1999-2008 IPTS data can be segmented on several parameters, such as: • assignee (company, University or Research Institute, physical person); • geographical area (area, region, province, postal code); • economic parameter (integration with Unioncamere databases for revenue, company dimension, etc.); • product and service classification (Nizza code); • technology classification (IPC code).

13. Some PTO output G8 Countries + China: EPO applications (1999-2007 data)

14. Some PTO output (1999-2007 data) Distribution of italian patent applications published by EPO

15. Italian technology landscape Top ten italian IPC classes for EP Technological indexes used: • Shareof patent applications • EPO Quartile EPO dividesIPC classes in 4 quartiles: (I) very high growth; (II) high growth; (III) moderate or low growth; (IV) decreasing (IV) • TendencyComparison of mean annual growth rate of 1999-2006 and 1999-2007

16. (1999-2007 data) Italian technology landscape Top ten Italian IPC classes for EPO applications

17. Tipical “Made in Italy” products Products and services landscape Top five italian Nice classes for community trademark (1999-2007 data)

18. Emerging products and services area Best and worst growth rate for Nice classes of IT community trademark (1999-2007 data)

19. Patents Technology trends Technical and scientific publications INSTRUMENTS Technology trends Mechanics Footwear Fruit and vegetables Marine sector Agro-food Olive sector Paper WINE Food preserve

20. Wine industry chain of production Phase 1 genetic improvement Wine production in EU-27 Phase 2grape cultivation Phase 3 production Data from International Organization of Vine and Wine - OIV Phase 4bottling and packaging Phase 7 distribution and selling Phase 5 Storage Phase 6 Carrying

21. Wine technology trend results EPO patent applications Scientific publication

22. Wine technology trend results IT Scientific publication • Phase 1: genetic impovements • Phase 2: grape cultivation • Phase 3: productions • Phase 4: bottling and packaging • Phase 5: storage • Phase 6: carrying • Phase 7: distribution and selling EPO patents application with Italian assignee 2004-2008 data

23. Thanks for your attentionAlessandro PirasDintec Via Boncompagni 16piras@dintec.it 06/47822420