Application Skills Jenny Keaveney Careers and Employability Service 7th March 2013 with acknowledgement and thanks to U

1. Application SkillsJenny KeaveneyCareers and Employability Service7th March 2013with acknowledgement and thanks to Unilever and the Bank of England

2. The Application Form • Initial Thoughts • Basic do’s and don’ts • Work Experience and Extra-Curricular Activities • Competency-Based questions • Real Life Examples • The Good • The Bad • The Ridiculous • The Hopeless

3. The Application form • Initial Thoughts: • “Its easy” • “I’ll definitely get through this bit” • “My qualifications will impress them enough for me to sail through” • “I don’t need to try that hard” • “I don’t come over very well on paper/online but I know I can impress them at an interview” • The facts • Its not easy!! • Academic qualifications are just the first hurdle • You need to impress on paper/online to have a chance of getting an interview

4. Before you start • Attend presentations and careers fairs –most employers keep a note of students they were impressed by • Make sure you meet the employer’s requirements, e.g. academic achievement, languages or other skills • Review your life - what you have done, when & why. Catalogue your achievements – academic / work experience / social activities / other. Expand on these achievements and the skills and knowledge required for each achievement. • Research the Employer How to get to the top of the pile in a very competitive market place? Do your homework. Research, Research, Research. (Carl Gilleard, Association of Graduate Recruiters)

5. Researching employers • Don’t just give a standard answer about your interest in that field: make your answer specific to the employer • What is unique about the employer? What do they offer graduates, placement students or interns? • Don’t just copy and paste information from their website/brochure, include information from resources such as the BBC business pages, directories such as Best Companies to Work For and other news sites (e.g. Reuters/Bloomberg for finance) • Name drop –attend a careers fair or presentation and say how your interest has grown as a result of speaking to xxxx who told you yyyyy

6. The Application form BASIC DO’S AND DON’TS • DO….. • Research the company, and what it is looking for • Answer the questions asked! • Perform a spell check • Get someone else to proof-read • Sell yourself - how did you make a difference? • Save your form and complete over a few visits • DON’T.. • Copy and paste between forms • Lie • Leave any gaps

7. The Application Form • Work Experience and Extra-Curricular Activities • All work experience is good work experience! • Most experience is good experience! • You can categorise into sub-divisions e.g. • Positions of responsibility (and awards received) • Leisure and hobbies • Use diverse examples, e.g. • Sport • Societies (especially if you sit on a committee) • Travel • Languages • Arts • Personal achievements - what’s important to you?? • Use your experience to sell yourself!

8. The Application form How? Why? Was this the main benefit? • Work Experience But did you have autonomy + demanding work? “My role as a intern at xxx was of the most benefit as I increased my confidence. My team had a high degree of autonomy and it was a demanding working environment where I was often required to work long hours, followed by presentations to senior managers. The role particularly allowed me to experience the many different functions that exist within a business. It was also a great opportunity to experience new cultures” What did you present and how? And? What did you learn? How has this influenced your career decisions? How is this relevant?

9. Why do you want to work for us? … and why should we interview you? • “I have a genuine interest in advertising, as demonstrated by …” • “my high first-year grades in the xxx element of my degree demonstrate my ability to…” • “I am keen to begin my career learning from the very best in xxxx and your recent award for … illustrates…..

10. What are Competencies? • “underlying personal characteristics that influence individual performance”… • “behaviours which are linked to personal values” • Competencies are made up of: • skills - what you know how to do • knowledge - what you know • self-image - how you see yourself • values - what you think is important • habits - things you do without thinking • motives - what drives your behaviour

11. Top 5 competencies that the Top 100 employers look for: • Teamwork • Communication • Problem-solving • Commercial awareness • Creativity • www.kent.ac.uk/careers/sk/skillsmenu.htm

12. Competency Based Questions • “Give us an example when you….” • “What did you do?” • “How did youmake a difference?” • “How did you bring others along with you?” … in other words, you you you!!!!

13. Competency-based questions • The good: Throughout my A Levels, I worked part-time with Flora Motley, initially as a sales assistant although after one year I was promoted to Weekend Accounts Manager. Within my extended duties, which also included bookkeeping and budget plans, one of my principal tasks was to increase the intake of Store Account Card customers, as Head Office was concerned that the branch was under-performing in this area. To tackle this assignment, I took the initiative to introduce new selling techniques and to increase staff awareness in relation to the account card and our customers' specific needs. This involved running fortnightly training sessions and monthly meetings to monitor our progress as a branch. I also developed an incentive scheme, which offered prizes or additional paid time off, to reward staff upon completion of continually increasing targets. As a result of this work, the branch's customer account card uptake rose by 45% over the year, and our store's nationwide ranking in this criteria escalated from 40th to 6th position. My efforts received commendation in the Flora Motley Monthly Newsletter. High performer The problem Identified a solution … … and implemented it A positive outcome

14. Competency-based questions Apathy- did not put self forward for task. • The bad….. • The biggest challenge whilst carrying out the assignment was conducting a financial analysis on the company. I was assigned this task, as I had previous experience in this area as I have carried out two financial and accounting modules during my University degree. I conducted a full ratio analysis on the company, which included analysing Next's Profit and Loss Account and Balance Sheet. I presented the ratios and included details of the company's current financial position, along with an explanation of how the company could improve their position.The Presentation involved presenting our group's report on Next Plc to the rest of the Marketing group. Our group conducted a Microsoft Powerpoint presentation, to ensure it was conducted in the most efficient and systematic way. Each member presented their individual section, the final section then included contributions by all group members. Our group had practised the presentation on numerous occasions prior to the final presentation, which ensured a smooth running. Each member of the Marketing class was given a feedback form to report their opinions of the presentation. Our group received all positive feedback and were all awarded a 2:1 for the presentation, this contributed towards the final outcome of or Marketing modules. No ownership, leadership. No individual result.

15. Competency-based questions • The ridiculous... • Mealtimes are a difficult and challenging time as this is one affair when my friends and I are truly tested in our decision making skills. • There has been more than one occasion where a unified agreement on what to do about dinner has proven to be a problem. I therefore take it upon myself to be the spokesperson for the group. One example would be where two of my friends wanted chicken nuggets and hence wished to go to McDonald’s while three others preferred the Chicken Royale from Burger King as opposed the theMcChicken Sandwich one can get at McDonalds. Using my initiative, intuition and lateral thinking I suggested that we all go to KFC instead. My reasoning was that this was that KFC do chicken popcorn and are a far better choice than chicken nuggets. While their Fillet Tower Burgers are a step up from the standard Burger King Chicken Royale as they have a hash brown in them as well. Thus using some originality of thought, a certain degree of diplomacy and a persuasive tongue I convinced them all to join me at KFC. Does not bring the group with them. No recognition of others’ opinions.

16. Competency-based questions • …and the hopeless ... • I do apologise for not completeing the following sections, i have not had enough time. I graduate in a week and am extremely busy. I hope you will consider this application. Thank You !!!

17. What Can You Do Now? • Failing to Prepare is Preparing to Fail…!! • Make a List (consider competencies): • Use All Areas of Your Life - sports, clubs, societies • Work Experience & Projects • Leadership & Teamwork Situations • Positions of Responsibilities • Pick the Most Illustrative Examples & Think Them Through • Focus on What You did and why

18. Further sources of information • Careers and Employability Service booklet - CVs, Covering Letters and Application Forms • AGCAS DVD Your Job’s On-Line • http://www.kent.ac.uk/careers/applic.htm

19. Good Luck! Careers and Employability Service At the entrance to Keynes driveway Open 9-5, Monday – Friday www.kent.ac.uk/ces careerhelp@kent.ac.uk