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T H E F U T U R E O F AI IN DIGITAL MARKETING www.nidmindia.com
INTRODUCTION TO AI AI enables computers to mimic human intelligence for tasks like visual perception, speech recognition, and decision-making. Machine learning algorithms allow AI systems to learn from data without explicit programming. www.nidmindia.com
MARKETERS ARE ADOPTING AI AI adoption in marketing is surging - 67% now use it per Salesforce. 50%+ will add it in a year per HubSpot. 80% integration by 2025 predicts Gartner. www.nidmindia.com
DRIVING MORE PERSONALIZED EXPERIENCES Using consumer data and AI algorithms to provide hyper-personalization, More relevant and timely recommendation www.nidmindia.com
OPTIMIZING AD TARGETING *AI driven programmatic advertising and real-time bid optimization. * Saving costs and showing most relevant ads www.nidmindia.com
GENERATING INSIGHTS FROM BIG DATA Finding patterns in consumer behavior data, Guiding messaging, product development and campaigns www.nidmindia.com
AUTOMATING MARKETING TASKS AI handling repetitive tasks like emails, social media, SEO. Improves efficiency and reduces workload www.nidmindia.com
Mitigating Risks and Challenges 1. Data privacy 2. Algorithmic bias 3. Consumer trust 4. Need for transparency in AI systems www.nidmindia.com
ENHANCING CONTENT WITH AI *Automated content creation and optimization * Still needs human curation for brand suitability www.nidmindia.com
EMERGING INNOVATION AREAS *AI generated creatives * Predictive analytics *Voice and chat assistants www.nidmindia.com
What emerging opportunities lie ahead? www.nidmindia.com
PREDICTIVE ANALYTICS More advanced AI algorithms will enable even deeper analysis of consumer behaviors, preferences and market trends to generate highly accurate predictions and insights for targeting and personalization www.nidmindia.com
CONTENT GENERATION The quality and capabilities of AI content creation will improve significantly, allowing the automation of higher-level, customized content across formats like articles, social posts, emails, and ads. www.nidmindia.com
AD OPTIMIZATION AI will drastically improve the ability to optimize ad targeting and bidding for relevance, conversions and ROI in real-time across platforms. www.nidmindia.com
THANK YOU www.nidmindia.com