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2011 eAutomation Demo Product Subsidy Program

A subsidy program to support Channel Partners in promoting Advantech eAutomation products through marketing activities and demo samples.

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2011 eAutomation Demo Product Subsidy Program

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  1. 2011 eAutomationDemo Product Subsidy Program Yulin Chen Chelsea Hsu 1/10/2011

  2. Subsidy Program Content Program Benefits 3-Step Program Application Process Program Objective Program Highlights 1 Purchase and Application Forms 2011 H1 eAutomationDemo Product List Marketing Program Report Example

  3. CP to Purchase Demo Samples ACL to Subsidize CP Based on the Roll-out of the Applicable Programs Subsidy Program Benefits Max USD $5000 can be refunded if Channel Partner holds seven marketing activities Advantech (ACL) Channel Partners (CP) Applicable Programs 2011 eA Demo List (Flagship Products) Marketing Events Report Example 1 Tradeshow Solution Day Report Example 2 Road show Seminar Other Programs Subsidy Fund Report Example 3 Application Story Report Example 4 Test Report

  4. Branch office’s Channel Partners Advantech HQ’s Channel Partners Fill out the demo unit purchase form and place the order for the demo product Channel Partner implement the applicable marketing programs 3-Step Subsidy Application Process Channel Partners Step 1: Enroll Step 2 Fill out the application form & proof event report of the applicable program (both apply once per program or once per period of time are applicable) Step 3: Apply Application Credit Note Application Credit Note Branch Office Sales & Marketing Review the application & event report Application Credit Note Uponapproval Uponapproval Advantech HQ eA Marketing (Yulin Chen) Review the application & event report and decide if approved. Sign credit note Final review the application & event report and decide if approved

  5. Objectives • Support Channel Partner marketing efforts in promoting Advantech eAutomation products • Encourage Channel Partners to purchase demo samples of newly released eAutomation flagship products to further promote them to their customers. • Help Channel Partners develop new business opportunities

  6. Program Highlights • Total Subsidy Budget: Each Channel Partner is only allowed a total subsidy of USD $5000 per year. • Effective Period: 1/1/2011 through 12/31/2011 as long as there are remaining funds in the total subsidy budget. • All the products purchased must be made before end of year 2011 • Only for applicable marketing events and other programs in year 2011 • Eligible Channel Partner: The program is eligible to all Advantech Channel Partners. • Subsidy Calculations: Subsidy is Applied on Event Base • Channel Partners don’t need to complete all 7 events to apply for subsidy. If they offer one event, they can apply 1/7th of the subsidy base, three reports can apply 3/7th of the subsidy base. • Submission period: Channel Partner can apply this program quarterly or once per period of time.

  7. Step 1 Step 1: Purchase Form • When a Channel Partner purchases products from the demo list, regardless of the number of units purchased, the unit price of each kind of product will become the subsidy base. • The subsidy base is accumulated as the type of products purchased increases. The following table shows how the subsidy base is calculated. Example

  8. Step 2 Step 2: FCP Holds Marketing Activities Applicable Programs • Applicable Programs: trade show, solution forum, solution day, test report, or application story (must be included at least one case). • Channel Partner must submit at least two photos for one event report. • Event photos clearly show how the products are exhibited. • Marketing programs other than the aforementioned ones need to be reviewed and approved in advance. Supplemental events associated with a major event (such as a complement seminar for a tradeshow) won’t be considered as an applicable event. Marketing Events Report Example 1 Tradeshow Solution Day Report Example 2 Road show Seminar Other Programs Report Example 3 Application Story Report Example 4 Test Report

  9. Step 3 Step 3: Application Form • Submission period: Channel Partner can apply it quarterly or once per period of time. • Subsidy amount calculation: one event report can apply 1/7th of the subsidy base, four reports can apply 4/7th of the subsidy base. • Channel Partner must clearly show how many models are presented/exhibited for one event report. • Advantech HQ will review the event report and approve the subsidy amount. Example 7 __ = x = US$1500 7 4 __ = US$1600 x 7 1 __ = x US$100 7 Approved by ACL MKTG The order unit price is filled by CP and confirmed by account sales

  10. 2011 H1 eAutomation Annual Demo List -1 • Advantech eAutomation will issue the 2011 Demo List twice within the year. • FCP must use these demo list to apply subsidy program and if demo list other than the below-mentioned ones need to be reviewed and approved in advance.

  11. 2011 H1 eAutomation Annual Demo List -2 • Advantech eAutomation will issue the 2011 Demo List twice within the year. • FCP must use these demo list to apply subsidy program and if demo list other than the below-mentioned ones need to be reviewed and approved in advance.

  12. Financial Payment Process • The accumulated subsidy co-op credit will be settled once every quarter. • Advantech will use the accumulated subsidy as credit against channel partners’ future purchase payment. Sign credit note Step1 Step2 Advantech HQ eA Marketing (Yulin Chen) Advantech Branch office Advantech Branch office’s Chanel Partner Sign credit note Step4 Step3 Apply on eClaim Apply on eClaim

  13. Purchase & Application Forms Purchase form Application Form Step 1: Enroll Step 3: Apply

  14. Marketing Program Report Example

  15. Report 1 – Trade Show Report Example 1 Step 3 Channel partner must submit at lease two photos for one event report. Event photos clearly show how the products are exhibited. Please indicate Advantech’s model number FCP Name: ReportType: trade show Show Name: IAS Country: China Date: November 9-13, 2010 Objective: Exhibit Advantech’s products, EKI-2525, EKI-7659, ADAM-6060W, EKI-6558TI, UNO-1140, UNO-2173

  16. Report 2 – Solution Day/Forum Report Example 2 Step 3 FCP Name: ReportType: solution day/forum Show Name: Railway and MA solution day Country: Taiwan Date: Sept. 2. 2010 Objective: Introduce EKI-6558TI, EKI-7659CI, UNO-2173AF, EKI-1526 for railway application. Channel partner must submit at lease one photos and invitation for one event report. Event photo and invitation clearly show how the solution day are held. Please indicate Advantech’s model number

  17. Report 3: Application Story Report Example 3 Step 3 • Event photos clearly show how the project was implemented. • FCP must submit at least one project, one photo, and one system diagram. ReportType: Application story Project Name : Passenger Information Display System (PIDS) End Customer Name: Taipei MRT Country: Taiwan Project Introduction:For all mass transportation systems, efficiently communicating important information to all passengers is very important. Arrival times, departure times and weather conditions are all vital subjects, and to transmit such real-time data, the system must have a reliable backbone. By adopting Advantech's fast dual-LAN serial communication products as the core of their display solution, Taipei's Mass Rapid Transit system can now control and transmit real-time information from the control center to all local stations, providing accurate, valuable data to all passengers.  Project Implementation: EKI-1526 16-port RS-232/422/485 Serial Device Server  EKI-2741F 10/100/1000TX to SFP Type Fiber Optic Gigabit Industrial Media Converters EKI-2528 8-port Unmanaged Industrial Ethernet Switch

  18. Report 3 - Continued Report Example 3 Step 3 • Event photos clearly show how the project was implemented. • FCP must submit at least one project, one photo, and one system diagram. Event Type: Application story Project Name :Passenger Information Display System (PIDS) System Description:The Passenger Information Display System is set up in the central control center to monitor and control all of the devices in the local MRT stations. Each local site also has its own PC to link back to the PIDS at the central room for local control and emergency use. Each local PC can monitor and control the all of the PIDS devices in its own station, allowing the staff to control the flow of information on the PIDS board at each platform. The MRT communication system conforms to the PCM transmission architecture of CCITT PCM-30, which allows them to connect to the operation center, machine factory and each station. These communications can include voice, digital data, signals, and warning massages. In order to reduce the noise interference of the high power use (750VDC) within each train station, the PCM system uses a single fiber optic architecture to link the operation center, machine factory and all of the stations.

  19. Report 4 – Test Report Report Example 4 Step 3 Channel partner must submit at least one photo for an event report. Event photos must clearly show how the test procedure was implemented. Please describe the test plan FCP Name: ReportType: Test report Model Name: TPC-1250H, EKI-2525, ADAM-4019+, NVS-3510

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