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Travelony

Travelony. Audio Travel Tours in Your Pocket. Visit us www.travelonyapp.com. Meet: Travelony. A platform of recorded walking tours Professional tour guides, or amateurs, create audio walking tours They upload the tours to the Travelony app Travelers download the app

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Travelony

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  1. Travelony Audio Travel Tours in Your Pocket Visit us www.travelonyapp.com

  2. Meet: Travelony • A platform of recorded walking tours • Professional tour guides, or amateurs, create audio walking tours • They upload the tours to the Travelony app • Travelers download the app • When traveling, they open the app and see which tours are available nearby • They pay for the tour • The tour begins, they start walking and discover a new place Travelony transforms the way we discover the places we visit

  3. TravelonyFEatures • GEO • Includes location-based identification that starts different parts of the tour when you reach each destination • Map that indicates the location of the next destination • SOCIAL • See which tours your friends did and their recommendations • Consumers can rate the tours • There can be multiple tours about the same place; the best tours will emerge through customer ratings • ORGANIZED • Each tour will contain a description of the tour and bio about the tour guide • Tours can also be offered for free

  4. A Unique display • Simple • Intuitive • Mobile • Customizable • Modern • Without wifi

  5. MVP Website 100+ visits in first few days

  6. Market Research (1) Interested in using free audio walking tours (2) Would pay $0.99 for a walking tour (3) Would create and publish walking tours N = 31 74% 61% 26%

  7. Current Options… Single Markets!

  8. Marketing Pics of US tourist • Target market: aged 20-35 – backpackers on a budget and young professionals – educated – US • Marketing channels: • Social networks (Facebook and adwords) • Media and popular travel blogs (e.g. New York Times) • Website and blog • Travel companies • Budget for YR1 is around $60k for 120,000 users base acquisition

  9. The Team • Ariel Berger, our Hacker & Doer – CEO • Recognized industrial engineer • Serving in senior roles in past 8 years • Held various roles as operational manager before joining Travelony • Natalie Edwards, our Social Beast - CMO • Expert in communication strategy • Highly experienced in digital and social media • Worked as a Market Researcher and Research Coordinator • Maya Zimmerman, our creative part - Design • Worked closely with customers of web apps and understands their needs • Experienced in marketing and GUI design • Held positions as marketing specialist and QA • IlanIfergan, • the Enthusiast • Worked as project manager, technical consultant and sales force trainer • Extensive entrepreneurial experience • Holds a MEng from the French Petroleum Institute • Leonard Pader, our rational thinker – CFO • Worked in senior positions as Data and Business Analyst before joining Travelony • Holds a BA in Economics from Brandeis University

  10. Our Initial Market – U.S. 60 million US tourists each year 20%aged 20-35 12 million Target Market

  11. Customer and Revenue Growth $6.0M Annual Revenue $2.9M $1.9M $720K $240K

  12. Funding Our goal is to be self-sustaining after the 1st year

  13. Appendix

  14. Updated CanVas • Encourage amateurs/pros to upload tours • Encourage user ratings • Highlight and expand geo coverage • Increase tours and customer base • Improve customer experience • Contributors • Recording software • Apple, Samsung, Android (phone makers) • iTunes • Outsourced developers • Ecommerce platform • Tourism agencies • Tour guides/companies • Travel websites, forums, and blogs • Audio and podcast sites • Social Media sites Backpackers, aged 20-30, low income, international travel, would like to see the local scene, want flexible itinerary • Easy-to-consume travel content on location • Independence and convenience for travelers • Learn about a place from locals • Low-cost/free tours • Overcoming tourists’ lack of information • Information available on smartphone • HIGH QUALITY CONTENT • Quality community • Trustable / reliable content • Independent and objective PROFESSIONAL Active adults, aged 45-65, traveling without children, looking for information about the destination sites PROFESSIONAL • Website & social networks • App stores • WOM • Travel websites or agencies Developer (web, app) Urban professionals, 20s and 30s, travel 2x per year, know the destination but not the details Marketing genius PROFESSIONAL GUIDES investor Customer acquisition costs (marketing) Website & app development (design/ programming) Share of revenue (from purchase of tours) Location based ads Content acquisition (tour guides, travel agencies) Ongoing updates, innovation & maintenance Business clients (The citi bank tour)

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