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Tapad

Tapad. Are Traasdahl , Founder & CEO @ aretraasdahl. Tapad Cross platform advertising. “Digital Natives switch their attention between media platforms (i.e. TVs, magazines, tablets, smartphones) 27 times per hour, about every other minute ! ”

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Tapad

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  1. Tapad Are Traasdahl, Founder & CEO @aretraasdahl

  2. TapadCross platform advertising

  3. “Digital Natives switch their attention between media platforms (i.e. TVs, magazines, tablets, smartphones) 27 times per hour, about every other minute!” http://www.mediapost.com/publications/article/172988/fickle-digital-natives-switch-platforms-every-ot.html#ixzz1uTDQN 80%of Americans admit to being on mobile or tablet while watching TV. - Razorfish Outlook Report 2011 Strictly Confidential

  4. A complete change in consumer behavior: We are all multi tasking on multiple screens throughout the day Strictly Confidential

  5. Problem: Advertisers sees 1 person as multiple people. Solution: An unified view of their customres across every screen PROBLEM TODAY: AN ADVERTISER SEES 1 PERSON AS MULTIPLE PEOPLE • Why is a unified view so difficult? • Cookies do not span across devices, so there is no cross-platform identifier. • What is a unified view so important? • Rather than having a siloed view of the consumer, it is important for both targeting and reporting to have a unified view of the consumer. • Retargeting is the highest performing advertising strategy, so it’s important for advertisers to re-engage users on all screens. WHAT’S REALLY THERE: 1 PERSON WITH MULTIPE DEVICES Strictly Confidential

  6. What is Tapad? • Marketers use Tapad to obtain a unified view of their customers across smartphones, tablets, computers and smart TVs, enabling more relevant and device-specific messaging. • Tapadbridges devices together to create a Device Graph which enables Cross Platform Targeting and Analytics • Tapad is the first digital advertising solution for real-time mobile audience buying and multi-screen targeting. Strictly Confidential

  7. “Bridging” Devices for Smarter Targeting • Cross Device Retargeting • Online to Mobile / Tablets • Mobile / Tablets to Online • Mobile • Online • App The Power of Device Bridging: Leverage the intelligence of one platform’s to make buying on another smarter Tapad is the only OBA compliant mobile technology company with our Evidon partnership • Cross Device Audience Targeting • 3rd party enabled data e.g. IXI, Datalogix • Custom segments e.g. “Comcast Households” and iFamilies

  8. Innovative Location Based Solutions Across Platforms Airport Targeting: Reach users accessing the internet on their laptops, tablets, and mobile devices while they are at airports. Geo-Targeting/Fencing: e.g. 5 mile radius around specific locations / DMA’s Stadium Targeting: Reach users who are at sporting events, concerts, racetracks, etc. Mall Targeting: Reach shoppers accessing the internet on their mobile devices while they are in the mall. Hotel Targeting: Reach business and leisure travelers accessing the on their laptops, tablets, and mobile deviceswhile they are in hotels. Residential, Business, and Education Targeting:Differentiate users on residential, business, and education networks.

  9. Leading Brands Rely on Tapad Finance Telecomm Travel Retail Auto Others Strictly Confidential

  10. Thank You! Are Traasdahl Founder / CEO are@tapad.com Strictly Confidential

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