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联想移动通信科技有限公司 Lenovo Mobile Communication Technology Ltd. June 2004. History of Lenovo Group Limited. November 1984 Formed ICT New Technology Development Co., Ltd. ( The previous company of Lenovo). Founders 11 scientists of ICT Investment RMB 200,000. Presence of Lenovo Group Ltd.
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联想移动通信科技有限公司 Lenovo Mobile Communication Technology Ltd. June 2004
History of Lenovo Group Limited November 1984 Formed ICT New Technology Development Co., Ltd. ( The previous company of Lenovo). Founders 11 scientists of ICT Investment RMB 200,000
Presence of Lenovo Group Ltd. 2003 Turnover HK$ 23.175Billion 2003 Market Share 27% Domestic No.1 Sales Volume (1995-2002) Staff Over 14 thousand
Business Strategy Customer Oriented IT Informational Product A—Critical Business Handheld Devices B—Focused Business IT Services C-Future Development Other Businesses Technology Innovation Service Oriented Corporate Culture and Intellectual Pool
Lenovo Mobile Communication Technology Ltd. Based on the motto of “factualism, progress and innovation” of Lenovo Group Ltd., we’re dedicated to providing the over-the-edge international technology for consumers, satisfying the individual needs for each mobile communication products and value-added service to feast the users on absolute enjoyment of communication wherever they are.
Lenovo Steps into Handheld Business Date of Contract Feb.27, 2002 Date of Establishment Apr.1, 2002 Mutual Share Lenovo: 80.8% Xoceco:19.2% Lenovo Mobile Communication Technology Ltd.
Target in Three Years Strategic goal: Origin of the principal income and profits for Lenovo Group Ltd in 2006, stepping from Focused Business into Critical Business. Market Share 10%-12% FY06 7%-9% FY05 4%-6% FY04 1.51million FY03 0.808million FY02
R&D Organization GMO of R&D Techno-Layout Shanghai R&D Branch Beijing R&D Branch Xiamen R&D Branch Focused on Symbian&Feature phones R&D Middle-end & Low-end Phones R&D Pocket PC R&D
Critical Competitiveness R&D Self R&D will be the main stream in the near future. Lenovo takes the capacity of prompt time-to-market and mass production over30 handsets within one year
Lenovo Mobile Phones G808 Domestic 1st 40-chords handset G811 Domestic 1st multicolor handset with peripheral camera G818 Domestic 1st mobile With multicolor SMS G601 1st GSM Lenovo Handset V508 1ST feminized handset G868 1st 64-chords Lenovo mobile ET180 1st Lenovo Pocket PC G901 1st Lenovo PDA with inside camera
Marketing Headquarter Distributors 厦门 The application of "Great Lenovo"strategy in distribution channels functions presently. Lenovo adhere to the policy of "mutual development and benefits", providing services ranging from products, maintenance to consulting. So far, the distribution system is well established, covering to the areas of small counties.
Distribution Channels FY03 FY04 FY05 7 Regions 4 Regions 4Regions 29 Offices 29 Offices 29 Offices 90 Liaison Offices 110 Liaison Offices 87 liaison offices 400 Regional Distributors 1200 Distributors 300 Regional Distributors 800 Distributors 400 Regional Distributors 1500 Distributors 10000 Stores 15000 Stores 20000 Stores Front Line Staff 3400 Front Line Staff 6000 Front Line Staff 9000
Advertisement Promotion Lenovo Mobile flies with dreams-Olympic 2004 Olympic Champions on promotion spots V plan benefit SOS orphans
Special Honors June 2004 Lenovo Mobile ranksTop 10 domestic favorite handsets brand May 2003 Be honored as The Outstanding Handset around domestic mobile phone in 2002
Special Honors Lenovo Mobile Ranks NO.4 in the election of 2003 Consumer’ Favorite Handsets by SINA website, Which was also the top one among domestic handsets
Manufacture Manufacture Enhancement Scheme:production volume-- FY04 4million FY05 6million FY06 10million
ISO 9001:2000 Mar 13th,03 On-the-spot checking Apr 14th,03 Be granted Standard Quality Certification
Define Customer Centered Measure Control Improve Analyze Implementation of 6Sigma • May 15th,04 • Aiming to upgrade the staff's • quality awareness and solve • the key quality problem, we • introduced 6Sigma Project to • set up a higher and clearer • quality standard.
Customer Service Overall 33 provinces/cities/municipalities Over 230 After Service Offices Call Center(800-810-8888) for 24 hours
HR Structure Overall Staff 6062 Overall Sales 3932
Our Core Value Build individual career path with corporate development 把个人的追求融入企业的长远发展之中
Our Vision Technology Service Multinational 高科技的联想 服务的联想 国际化的联想
Milestones • Feb 02 Lenovo sighed the contract with Xececo to set up the • joint-venture handset company – • Lenovo Mobile Communication Technology Ltd • Apr 02 Lenovo Mobile Communication Technology Ltd officially • licensed to operation • June 02 Branded Lenovo handset released with 6 new kinds • Aug 02 Lenovo Mobile started up “SAILING" plan, began to expand • store center and distribution system • Dec 02 The monthly sales volume of Lenovo mobile phone come • up to 100,000
Milestones • Mar-Apr 02Start upSpring Market strategy with multicolor screen • handset as backbone • Apr 03Release 6 new kinds with self R&D background • G818 is the 1st handset with colorful messenger • around china • May 03Be honored as The Outstanding Handset around • domestic mobile phone in 2002 • June 03Leadership in fashionable domestic multicolor • handsets
Milestones • Aug 03Lenovo mobile held press conference with theme • "intelligent business , colorful life" • Lenovo Intelligentized business handset G900 with • 260,000 pixels and dual-CPU came out with other • 4 new multicolor screen handsets • Aug-Dec 03“Innovative Technology, Promising Future" • scientific exhibition covers 48 cities in china • Nov 03-Jan 04Start up Lenovo Mobile V plan– • action with true love
Milestones • Feb 04Lenovo Intelligent Business Pocket PC--ET560 released • Apr 04Lenovo Mobile strategy press conference • “Sport 2004, Dreams in Olympic” plan started • May 04Lenovo Multicolor Screen with dictionary • function sales price lower than 1000 • Summer holiday promotion started • June 04Be honored as Top 10 favorite domestic handset • by Professional Telecommunication Agency