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PRESENTATION

PRESENTATION. VISUAL-STRAT BUSINESS GAME. Entering the Global Market A unique product manufactured in Europe. The Motorcycle!!. Three Markets. the European market, where your company is already a leader the North American market, where a dealer network has just been set up

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PRESENTATION

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  1. PRESENTATION VISUAL-STRAT BUSINESS GAME

  2. Entering the Global Market A unique product manufactured in Europe . . . The Motorcycle!!

  3. Three Markets • the European market, where your company is already a leader • the North American market, where a dealer network has just been set up • the Global market, which will be accessible after three periods of prospecting

  4. Gaining Market Shares • by being the most aggressive in terms of prices and advertising • by prospecting new markets in the Rest of the World • by developing one’s brand image due to sponsoring

  5. Finding New Customers • Prices (short-term): action at N • Advertisingbudget(mid-term): action at N, N+1,N+2 • Prospecting (mid-term): action at N+4 • Sponsoring (long-term): action at N+4 . . . N+10

  6. Finding New Customers • By entering in the global zone after a minimum of three yearsof exploring new market or prospecting  you have to allocate at least6% of the turnoverin prospecting • In period 4, the prospecting budget must be more thanthe competitors’ average. • The prospecting effort must be continued even after achieving the opening of this market.

  7. Finding New Customers By making bids if your company is already known • This is an order to satisfy the next period if your offer has been selected. • It is valid only for one period. • Conditions to partaking:  You have to allocate a budget of at least 5% of the turnover in sponsoring. The Police

  8. Finding New Customers (Joint Venture) • By signing agreement with local partners • = COMMERCIAL INVESTMENT • using the local know-how • creating local jobs • decreasing the customs fees  Only the two most efficient and fastest companies will be able to do it.

  9. Product Life Cycle Sales Phase 2 Phase 3 Phase 1 Time Launch and growth Declining Maturity

  10. Adapting Your Offer to the Demand • Invest in new plants to satisfy the demand. • Do not produce useless stocks and close plants if necessary.

  11. Adapting Your Offer to the Demand additional information on: market trend, strategies of competitors, cost prices of the products etc. first year for free !!! Buy information about market trend!

  12. Adapting Your Offer to the Demand From period 4, do not hesitate to do subcontracting Subcontracting requires an agreement between two partners about volumes and pricing. You have stocks: Be a SELLER On the contrary, your production and stocks are not sufficient: Be a BUYER

  13. Control Your Costs • by producing at full capacity • by improving the design with research and development • by maintainingthe production tool

  14. Adapting Your Production Capacity • by proposing flexible working contracts (overtime hours, limited period contracts) • by developing investment or closing existing production lines • by subcontracting to other companies (from period 4)

  15. Managing Financial Resources • Loan • Draft • Capital Increase • Placement

  16. Preparing your decisions Update the data of the scenario Download the Excel file. These values must be checked on the main page of www.visual-strat.com.

  17. Key Decisions • Define the right price! • Gain Market Share: • Invest in Advertising • Invest in Prospecting (6% of turnover) • Invest in Sponsoring (5% of turnover) • Do commercial investment • Invest in new plants (from 1 to 20) • Control your Production and Stock : make deals with your competitors (sale & buy) • Buy Market Study and Strategic Information on Competitors • Distribute dividends to make your shareholders happy!

  18. And now . . . Let the competition begin!

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