Role of Evaluation in the Arts Case Study

1. Role of Evaluation in the ArtsCase Study Rachael Brown

2. “Every day, we use the arts to change lives.”

4. Social Aims • Breaking the cycle of repeat homelessness. • Helping children and young people improve their future life prospects. • Reducing social isolation amongst older people. • Developing physical regeneration. • Being a financially independent business. • Being recognised as a centre for excellence.

5. What we do

6. The Impact Arts lifecycle

7. Craft Cafe

8. Social Return on Investment Evaluation#craftcafe #socent #sroi

9. The need for new thinking • Ageing population • Reducing public funds • £4.5 billion – social care for over 65s • (33% = reactive, emergency admissions) • Desire to shift balance of care to independent living

10. Why Craft Café? Rapidly increasing elderly population Research linking social isolation to depression and ill health Housing partners identified need Human response – we wanted to change this

11. Profile • Older person - Focus on 65+ • Isolated and alone within the community • Reduced health and well being • Limited or no social opportunities

12. Experience

13. Experience

14. Experience

15. Transformation

17. Commissions/Buchanan Lodge

18. Buchanan Lodge I used to fly Pigeons in Partick  From there to Maryhill Whiteinch And Drumchapel Funny wee birds I kept them in my cellar You had to Feed them right Treat them right And take responsibility

22. Intergenerational Activities

23. Friendship

24. Entrepreneurial spirit

25. “Craft Café makes my week – it’s the thing I look forward to the most”

26. ““I feel more confident since coming here. I can walk down the road.”

27. “This is better than medicine. I’ve had two strokes and this has given me my life back”

28. “Coming to Craft Café saves me money on smokes and electricity”

29. “ “ I have made many friends here and become better at things I would never have thought I could do. I have become more positive and friendly since coming here.”

30. “”When I’m at Craft Cafe I feel relaxed and can forget about my other stresses.”

32. Social Return on Investment • Fab Pad £8.38 for every £1 spent • Craft Cafe £8.27 for every £1 spent

34. Why Social Return on Investment? Understand exactly how Craft Café changes lives Demonstrate impact of the arts to investors and partners Improvements in delivery, self –evaluation

37. The top 5 impacts 100 % improved self-worth and fulfilment 95 % More positive outlook, reduced anxiety 90% More confident. Independent, improved quality of life 90% More regular & vigorous exercise 52% Reduction in symptoms of anxiety / depression Participants Family members Housing Assocations National Health Service

40. What did we learn? 18 impacts / changes for: Participants Family members Housing Assocations National Health Service

42. The Social Return on Investment • cash & In kind invested : £84,219 • For every £1 spent, £8.27 social value created • Average investment per individual: £1170 • The cost of treating depression: £2085

44. Ingredients for success Creative , lateral thinking Investment in prevention Risk taking, not risk aversion Like minded partners Talented team

46. Thank you Q and A Rachael Brown Development Director rachael@impactarts.co.uk 0141 575 3001