A Partnership between Corporate America and the American K-12 Public Education System

1. A Partnership between Corporate America and the American K-12 Public Education System Corporate Partner and Official Licensing Program Introduction

2. A Unique Licensing Opportunity with America’s K-12 Public School System “Example Only Co- Branded “Officially Licensed Products” through the America’s Schools Program. America’s Schools Program

3. What is the America’s Schools Program (ASP)? • The America’s Schools Program™ (ASP) is a cooperative venture between International School Licensing Corp. (ISLC) and the State Schools Boards Associations. • The purpose of the program is to generate additional dollars for school programs by creating new marketing opportunities for companies who license the ASP Symbol. • The K-12 education community, comprised of 120 million teachers, administrators, students and parents will support your company when you market products and services displaying the ASP Symbol. • They will support your company because by purchasing your productsor services, their schools receive greatly needed funds. • The America's Schools Program is the first of its kind and offers a valuable ground-floor opportunity to companies seeking a sales and marketing advantage. America’s Schools Program

4. America’s Schools Program is NOT a charity • The America’s Schools Program is not a charity • The America’s Schools Program is a new marketing and sales opportunity designed specifically to drive sales of consumer products and services. • ASP bridges the consumer power of 120 million people with cause related marketing that supports their local school’s ex-curricula programs such as music, art, drama, expanded sports, computer labs, etc. America’s Schools Program

5. Reach the Education Community! The Community - 120 million teachers, administrators, students, parents, and families The ASP represents a significant opportunity for companies to maximize sales and brand dominance A recent Gallup Poll placed education as American’s # 1 concern, outpacing the economy and crime. Educators PTAs Parents, Students Grandparents, Families, Friends America’s Schools Program

6. America’s Schools Program A Good Cause, A Great Opportunity • Participating as a corporate partner or licensee of America's Schools Program combines a great opportunity with a great cause. • And, the ASP represents the best value in cause marketing. A recent Cone/Roper study focusing on consumers and cause marketing found… • 76 percent of consumers would be more likely to switch to a brand associated with a good cause. • 76 percent of consumers would be more likely to switch to a retail outlet associated with a good cause. • 33 percent of American’s cite “education” as their top cause. The bottom line…the America's Schools Program will help your business grow. America’s Schools Program

7. America’s Schools ProgramA proven model addressing a new community • The America's Schools Program (ASP) is similar to corporate licensing and sponsorship programs for collegiate and professional sports. And, it provides many of the same benefits. • When fully implemented, the marketing reach and scope of the ASP will eclipse that of the NCAA, NFL, NHL and MLB, combined. America’s Schools Program

8. The active audience involves most Americans The state school board associations collectively represent: • 14,500 school districts • over 100,000 public K-12 schools • 47 million students • 40 million parents and grandparents • 1.2 billion paid spectatorship base Note that, as CNN reported 5/4/2003, teenagers accounted for over $170B in consumer spending in 2002. (And influence a lot of automobile purchases.) (As of 5/1/03 state school board associations representing 65% of the total U.S. school population have signed 10-20 year licensing agreements.) • 9.5 million employees • $3.5 billion maintenance fleet • 25,269 fleet vehicles purchased annually • $375 million in driver educational fleet America’s Schools Program

9. Scope of the Program • The America’s Schools Program is the only nationally empowered program of its kind • Over 65 percent of the student/school population in the U.S., are in the process of launching the America’s Schools Program. The remaining States will launch the America’s School Program over the next 12 months. • The seventeen States actively involved in the America’s Schools Program are: Alabama, Arkansas, California, Florida, Kentucky, Louisiana, Michigan, Mississippi, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Tennessee, and Texas. • State school boards associations have signed long-term commitments with ISLC/ America’s School Program to exclusively manage the launch of this first ever, national licensing and corporate partner program for our schools. America’s Schools Program

10. The States are behind this Program • Executive Directors of the state school boards associations ofeach participating State are fully behind the America’s Schools Program • The “America’s Schools National Business and Licensing Board” is in place to negotiate contracts with Corporate America. • The “America’s Schools National Business and Licensing Board” meets three timesa year and as required to negotiate and approve contracts. America’s Schools Program

11. What is International Schools Licensing Corporation (ISLC)? • ISLC created the America’s Schools Program in conjunction with state school boards associations. • ISLC is the exclusive administrator and licensing agent of the America’s Schools Program for public education. • ISLC has invested more than $3 millionand four years of effort to develop national support for the America’s Schools Program. • ISLC is responsible for tailoring marketing programs for companies that want the benefits of an exclusive licensing and/or corporate partnership with the America’s Schools Program andour nation’s schools. America’s Schools Program

12. Activating the ASP Brand • The opportunities to activate the ASP symbol are as varied as there are products and consumers. • ISLC helps you activate your brand. • ISLC works directly with both the state school boards associations and the local school districts to ensure that the program is promoted throughout each state. • ISLC ensures that all schools are informed about and encouraged to support ASP corporate partners and licensees. America’s Schools Program

13. Brand Activation • ISLC creates direct marketing opportunities to promote your products to consumers. • Our highest priority is to ensure our corporate partners maximize their benefits through the America's Schools Program • The ASP allows you to create statewide ornational marketing programs supported by state associations partnering with the ASP and our schools. • You will enjoy increased sales from consumers who support products and services supported by state school boards associations and other associations such as PTA’s, Athletic Associations, and School Business Officials. America’s Schools Program

14. Brand Activation • You receive direct, hands-on support of ISLC’s management to help you implement your programs. • State school boards associations, partnering associations and local schools inform employees, teachers, parents and students that buying your products helps fund their programs. • Your company will directly benefit from ASP brand advertising. PSA announcements through TV, radio and print will reinforce the benefits of supporting the ASP. • As the program grows, greater is the level of advertising and consumer awareness. Hence, the greater the benefit to your company America’s Schools Program

15. ASP: Information Campaign Public Announcements (Radio, Billboards, TV, News) State School Boards Association Partnering Education Associations District Staff Schools (Staff, Students) Consumers Newsletters Brochures PTAs Stationary Web sites Corporate PR Product Placement Advertisements America’s Schools Program

16. Awareness: Schools • Schools bring awareness to the Program in the following ways: • Use on stationery – letterhead, envelopes, purchase orders, checks, lunch menus, presentations, stickers. • America’s Schools Programs’ signs displayed in Schools • Clothing with ASP Logos (polo shirts, caps, jackets) issued to ASP Team Captains. • Announcements in newsletters, state school boards associations PR • ASP & corporate partnership information distributed at: • State school boards association conferences • District and school meetings • PTA meetings and fund raisers America’s Schools Program

17. The ASP “Team Captain” • The ASP will be a grass roots movement with a local champion – the Team Captain in every school. • The ASP Team Captain is responsibility for the following: • To champion the America’s Schools Program • To promote awareness of the Program and Partners • Team Captains will be awarded: • Recognition • ASP material (clothing, caps, etc.) • Team Captain conferences are planned America’s Schools Program

18. ASP: Public Announcements Announcements and Advertisements will include information about the America’s Schools Program and corporate partners • Public service announcements • Outdoor advertisements • Outdoor billboards, telephone kiosks, Metro buses, etc. • Print • State / National Press Announcements • Press coverage, articles, interviews, school newspapers, state association publications and magazine articles. • Media • TV Spots, PBS – will also show Corporate Partners Logos • 15-:30 second TV & radio spots, talk shows, State/national news coverage. • School /State web site, Internet news wires America’s Schools Program

19. Awareness through Corporate Partnerships • PR announcements based on new corporate partnerships • Advertisements of Products and Services • Products carrying America’s Schools Program symbol • Newspaper/TV/radio coverage • Use of the Symbol at retail locations, on clothing, and other Corporate locations America’s Schools Program

20. Type and Scope of Corporate Partnerships • Sponsorship • Straight “fee” to become the “official” provider of a certain sector. For example – “official bottled Water of the America’s Schools Program” • Licensing • Royalty based on increase in sales over a mutually agreed baseline. • Scope of Corporate Partnership • State-by-State • Multi-State (Regional) • National America’s Schools Program

21. Typical Agreement • Entering into a corporate partner agreement with the America's Schools Program is a mutual commitment between you, the nation’s state school boards associations, ISLC and individual school districts. • A corporate partner agreement will allow you to use the ASP Symbol on all of your promotional and advertising material, exclusively in your category. • General terms include… • A three-year agreement. • A mutually agreed minimum guarantee per year/ state. • A simple royalty based on increase in number of participating school districts. • Exclusivity as”Official Category Partner of theAmerica’s Schools Program”. • Participation in ISLC marketing programs and cross promotional events. America’s Schools Program

22. Summary • The America's Schools Program is a joint effort between ISLC and the state school boards associations. • It provides an opportunity to support schools while offering the corporate partners a significant marketing advantage. • ISLC promotes the ASP symbol and administers, markets and negotiates on the behalf of participating ASP state school boards associationsand local schools. • The ASP provides practical opportunities to activate the ASP symbol, through cooperative efforts between the corporate partner , ISLC, state school boards associationsand local schools. • The America’s Schools Program will open up multiple cross-promotional opportunities and benefits from your participation and support of our nation’s schools, while creating increased awareness of your product or service. America’s Schools Program

23. Contact Us • Web Site • www.americas-schools.org • Address & Phone# • P.O. Box 236, Atwood, CA 92811 • (800) 345-4025 Ex 102 • Contact: • Don Baird: Corporate Contact 714.692-2306 (don@islc.com) • Dr. Shirley Thornton: Sr.. V P National School Programs. Relations/Information (drtea@islc.com) • Executive Directors for each State. America’s Schools Program