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Learn about leveraging the bones of buyer-seller interactions to attract value in transactions. Understand conflicting motivations between buyers and sellers in terms of money and value. Explore the impact of cumulative leverage and its influence on profitability. Discover deep and wide leverage strategies to increase profit margins with each buyer.
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Leverage The Bones
BUYER SELLER Leverage Attracting Transaction (Money) (Value) Who Wants Whom More?
Leverage Conflicting Motivations Buyer Seller - Wants to get a lot (Value) - Wants to Give Little (Money) - Wants to Give a Little (Value / Cost) - Wants to Get a Lot (Money) Vs.
Leverage Cumulative Leverage How Many Buyers? B1 B2 B3 B4 B5 “Wide” Leverage 1) All DEEP Leverage + 2) All WIDE Leverage Total Impact and Profitability of Your Business Persuasion With Each Buyer “Deep” Leverage
Leverage Each Buyer Correspond Correspond Profit Margin Profit Margin Leverage Leverage