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Lethal Generosity

This is the generic version of my presentation on my new book, Lethal Generosity.

shelisrael
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Lethal Generosity

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  1. Be kind to your customers. It will destroy competitive efforts to hijack them.

  2. 5 OLD STORIES

  3.  5 tech forces  Strong tech focus  Rapid change  Few business apps

  4.  A of C sequel  Lots of business stories  Millennials  New competitors  Marketing changes

  5. MILLENNIALS

  6. WHY MILLENNIALS MATTER  Emergent majority  Digital natives  Collaborators  Trend starters  Sailthru research

  7. SAILTHRU MILLENNIAL RESEARCH Retailers & Personal Data Personalization Others Millennials Millennials Others 9 Use it! 19 55 41 24 Use only if it helps me 34 24 Data Use Tell me what you have 22 Non-Millennials Millennials 44 63 No! 52 25

  8. MILLENNIAL EMPLOYEES • Facebook challenge • Changed culture • Driving new business

  9. MILLENNIAL KEIRETSUS

  10. MILLENNIAL CUSTOMERS  Experience trumps brand  ‘Trust me, first’  Ads only start a sequence

  11. CONTEXTUAL TECHNOLOGY

  12. RAPID CHANGE  New business models  Uberize some things  Frictionless experience

  13. WHAT’S TO SHARE?  Platforms-break-bricks model  Peer power  Millennial keiretsus

  14. NORDSTROM

  15. CONTEXTUAL RETAIL

  16. LOCATION, LOCATION #INBOUND15

  17. BEACONING CUSTOMERS #INBOUND15

  18. BEYOND BEACONS

  19. CONTACTLESS ECONOMY

  20. Marketing Crossroads

  21. THE NEW PR  Everyone’s an influencer  Every company’s a media company  Data & analytics-driven  Integrating disciplines  Scaling personalization

  22. THE NEW PR

  23. TAPERING AD RETURNS  Traditional, to traditional-digital, to contextual  Death of 30-second spot—R/GA  Mobile, wearable dynamics  Peer influence #INBOUND15

  24. NEW ADS  Contextual-digital  Story-telling  Communities platforms  Scalable personalization #INBOUND15

  25. STORYTELLING ADS #INBOUND15

  26. CONTEXTUAL BILLBOARDS #INBOUND15

  27. CONTEXT & STORIES

  28. CHANGING CONVERSATIONS

  29. PINPOINT MARKETING  Seller understands & anticipates  Exquisite experience  Personalization is scalable  Low costs, high profits & loyal customers

  30. TAKEAWAYS  Recognize power shift  Embrace sharing economy  Focus on experience  Understand changes  Pinpoint generously

  31. Shel Israel Writer. Speaker. Nice Guy. www.facebook.com/shel.israel Shelisrael1@gmail.com

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