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These are my slides from the 2015 Telstra Summit in Sydney before 1100 people.
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LETHAL GENEROSITY Gives customers the best possible experience, while destroying competitive efforts.
MILLENNIAL CUSTOMERS 50 years Friends trump brand Always, always on
MILLENNIAL EMPLOYEES • ‘Trust me 1st’ • Facebook challenge • Culture change • New clients
CONTEXTUAL COMPETITORS
WHAT’S TO SHARE? Software beats bricks Experience > brand Powershift to buyer
Cause-Based Competitors
WHAT’S A BRAND TO DO?
PINPOINT MARKETING Technology-enhanced experiences based on customer ‘who, where & what.’
THE HUMAN FACTOR ‘At the end of the day it isn’t about technology it’s about people.’ --Tyler Douglas, CMO, VisionCritical
Shel Israel Author. Speaker. Nice Guy. http://shelisrael.com