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Organization & Control of Multinational Enterprises

Organization & Control of Multinational Enterprises. (EMI case) PPA - 730-1 . Four Market Phases. Emerging Growth Mature Declining. Strategic objectives. Emerging: place your strategic bets! Growth: Determine competitive advantage Mature: Defend your competitive advantage

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Organization & Control of Multinational Enterprises

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  1. Organization & Control of Multinational Enterprises (EMI case) PPA - 730-1

  2. Four Market Phases • Emerging • Growth • Mature • Declining

  3. Strategic objectives • Emerging: place your strategic bets! • Growth: Determine competitive advantage • Mature: Defend your competitive advantage • Declining: Manage the “endgame”

  4. Management Options • Central management at early stage • multinational influences require “presence” for decision making • growth, mature and declining stages require progressively more decentralized attention • adapt based on niche vs. volume market base

  5. Management Options (cont) • Decide issues associated with R&D and manufacturing separated from consumer base • Know the local rules! • Determine the applicable international protocols: tax structure, patent & license laws, regulatory regimes

  6. Management Options (cont) • Establish “go” or “no-go” factors • determine patent & license arrangements • investment criteria & cost of operations (effective tax rates, etc.) • know the service requirements • assess the competitive base • determine organization & management

  7. Technology Strategy • What’s the competitive advantage? • Is it a unique process or product? • Leader or follower decision • Is it possible to do both at different stages?

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