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Conservation Certification:  Assurances for the Absentee Landowner Jamie Ridgely, Agren

Conservation Certification:  Assurances for the Absentee Landowner Jamie Ridgely, Agren. Is this the game we want to play?. Stacking the Deck. Direct marketing Landowner advisor Operator certification. Who Makes the Decisions? N=712.

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Conservation Certification:  Assurances for the Absentee Landowner Jamie Ridgely, Agren

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  1. Conservation Certification:  Assurances for the Absentee LandownerJamie Ridgely, Agren

  2. Is this the game we want to play?

  3. Stacking the Deck Direct marketing Landowner advisor Operator certification

  4. Who Makes the Decisions?N=712 Arbuckle, J. Iowa Farmland Owner & Operator Survey, Sociology Technical Report 1022, October 2010.

  5. The most efficient and economic way to get more conservation on the ground is to get more ground farmed by conservation farmers.

  6. How? • Educate landowners to be better consumers of operators • Allow conservation famers to differentiate themselves from their competition Smart landowner + Conservation operator SWAPA

  7. How is This Different? • Field • Farm • Process • Product vs.

  8. Great idea, will it work?

  9. Criteria Landowners Use to Evaluate Renters • Amount of rent paid • Trustworthiness • Ability to maintain soil productivity • Reliability in paying rent on time • Reputation as a good farmer • Ability to avoid soil erosion • Ability to avoid contaminating waterways • Ability to maintain wildlife habitat • Active in the community • Like them as a person • Care about my land Arbuckle, J. Iowa Farmland Owner & Operator Survey, Sociology Technical Report 1022, October 2010.

  10. Criteria Landowners Use to Evaluate Renters • Trustworthiness • Reputation as a good farmer • Ability to maintain soil productivity • Cares about landlord & land • Amount of rent paid Arbuckle, J. Iowa Farmland Owner & Operator Survey, Sociology Technical Report 1022, October 2010.

  11. Attitudes Towards Master Conservationist Program Arbuckle, J. Iowa Farmland Owner & Operator Survey, Sociology Technical Report 1022, October 2010.

  12. Details • Who will administer? • Qualification criteria? • Quality control? • Standards first or market first?

  13. Are you playing with a full deck? For more information, contact: Jamie Ridgely jamie@agreninc.com 712.792.6248 www.agreninc.com www.agrentools.com

  14. For more information, contact: Jamie Ridgely jamie@agreninc.com 712.792.6248

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