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Making Connections in the Community

Making Connections in the Community. Danielle Doty, Manager of Community Relations Marketing and Public Relations Department. What is Community Relations?. TITLE. Our MPR priorities align with the new CF strategic plan: Investing in students Investing in team

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Making Connections in the Community

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  1. Making Connections in the Community Danielle Doty, Manager of Community Relations Marketing and Public Relations Department

  2. What is Community Relations? TITLE • Our MPR priorities align with the new CF strategic plan: • Investing in students • Investing in team • Investing in community • Facilitate a college-going culture in the community through: advertising, public relations and community relations.

  3. What is Community Relations? • We enlist the college community to share our story through: • outreach • presence at community events • representation in key community organizations • Internal External Customers =

  4. Outreach - Hosting our own events • Shop Talk Cancer Awareness Program • Key partnerships : • Ocala Royal Dames • for Cancer Research • Ocala Health • Grassroots • education

  5. Outreach - Hosting our own events • CF Ministerial and Leadership Alliance: • Meets twice a year at Hampton Center • Faith and community leaders • Discuss a college-going culture • Reaching underserved populations • Community perceptions

  6. Outreach - Hosting our own events • Friday Talks Business Advancement Series: • Partnership with Ocala/Marion County CEP • Began August 2017 • Held monthly at Hampton Center • Provide tours to showcase programs • Feature CF faculty and staff

  7. Outreach - Hosting our own events

  8. Presence at community events • With so many community events, how do you choose? • Individual contacts vs. visibility • Support from Admissions and Financial Aid

  9. Presence at community events • October 2018 Marion County Heart Walk

  10. Presence at community events • December 2018 Chiefland Christmas Festival

  11. Presence at community events • Other Fall 2018 events: • Williston Peanut Festival • Marion Oaks Home & Family Living Expo • Marion Oaks Holiday Extravaganza • Light Up Ocala

  12. Presence at community events • Spring 2019 events: • Ocala MLK Jr. March and Day in the Park • Marion County Strawberry Festival • Marion County Summer Camp Expo • Marion County 175th Anniversary Celebration

  13. Representation in community organizations • Focus on engagement: • Many CF staff and faculty serve the community either as college representatives or on their own • Information is captured annually to track community participation on boards and in organizations • Personal and professional activities • If you don’t ask, you don’t know!

  14. Tracking engagement • Staff can enter recruitment and community outreach activities on the CF intranet

  15. Encourage engagement • Create a staff Speakers Bureau: • Share relevant topics/experiences • Community /civic organizations • Business events • Promote staff as ambassadors : • Share the good news • Be informed and answer questions • Encourage a college-going culture

  16. Make the connection • Any questions?

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