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Kandawgyi Palace Hotel

Kandawgyi Palace Hotel. Yangon. www.kandawgyipalace-hotel.com. Business Plan of Kandawgyi Palace Hotel for Trade Event. Presented by. Pho Thin Maung Thaw Zin Linn Htun. Date: 22.6.2012 (Fri). Mission. Brand awareness Expand the new market for US, Japan and Korea. Objectives.

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Kandawgyi Palace Hotel

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  1. Kandawgyi Palace Hotel Yangon

  2. www.kandawgyipalace-hotel.com Business Plan of Kandawgyi Palace Hotel for Trade Event Presented by Pho Thin Maung Thaw Zin Linn Htun Date: 22.6.2012 (Fri)

  3. Mission • Brand awareness • Expand the new market for US, Japan and Korea

  4. Objectives • Increase the market share among the current International chains in Myanmar • Set up and upgrade our service to International standard

  5. Product/Service Selection After 2010 Before 2010 Investor Investor Competitor Competitor

  6. Market/Target Selection • US, Japan, Korea and GMS countries • Tour agents • Business men

  7. Fair Selection East- West Economic Corridor International Commercial – Tourism Exhibition Danang 2012 • EWEC corridor • Participation fit with the theme of trade fair • New target - Investors and visitors from US, Japan, Korea and China • Industry catchment

  8. Activities Involved • Registration • Marketing plan • Staff training • Demo • Shipping • Prepare for business matching • Booth plan • Budgeting

  9. Time Line

  10. Cost Heads • Participation fee (registration, insurance, other) • Booth rental fee • Airfare and accommodation • Staff training cost • Shipping cost • Promotional materials • Communication

  11. Sources of Funds • Marketing budget • Investment budget

  12. Marketing Plan • Market analysis • Marketing mix • Market research

  13. Market Analysis (SWOT) • Strength • Prime area • Customer service • Weakness • Online payment system • Room • Opportunities • Potential market in industry • Economic development • Brand awareness • Market research and competitive intelligence • Threat • Competitors

  14. Marketing Mix (4 P) • Product/Service • Cultural service • Luxury & stylish • Service development • Promotion • Brand awareness • Public relations • Behavior of sale personnel • Media – Advertisement, Internet • Price • High end • Payment • Credit • Place/Distribution • New market penetration • Tour agents

  15. Market Research • Market information • Competitor analysis • Qualitative research • Quantitative research

  16. Follow Ups • Market research • Trade missions • Participate in potential trade fair • Mail and contact to visitors

  17. Expected Deliverables or Projections • Office space and service apartment • Domestic and International alliances

  18. THANK YOU

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