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Mobile AdTech 2015-2017: Size, Share, Research, Analysis, Trends and Opportunities

Mobile AdTech 2015-2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility $14 billion in global ad spend rumbling through the mobile adtech ecosystem has undergone a striking transformation over the past 12 months, redefining how agencies (and agency trading desks), vendors and audience platforms engage with digital budgets, impressions and apportion subsequent profit splits.<br><br>AdTech volatility resonating across the vendor marketplace is pressed by the push to acquire scale quickly (i.e. M & A) to compete with display giants that own audience networks like Facebook, Google, Twitter and iAd.<br><br>Read more details @ http://www.bigmarketresearch.com/mobile-adtech-2015-2017-staying-relevant-and-getting-paid-in-an-era-of-accelerated-volatility-market<br>

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Mobile AdTech 2015-2017: Size, Share, Research, Analysis, Trends and Opportunities

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  1. Mobile AdTech 2015-2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility

  2. Report Description Mobile AdTech 2015-2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility $14 billion in global ad spend rumbling through the mobile adtech ecosystem has undergone a striking transformation over the past 12 months, redefining how agencies (and agency trading desks), vendors and audience platforms engage with digital budgets, impressions and apportion subsequent profit splits. AdTech volatility resonating across the vendor marketplace is pressed by the push to acquire scale quickly (i.e. M & A) to compete with display giants that own audience networks like Facebook, Google, Twitter and iAd. Read more details @ http://www.bigmarketresearch.com/mobile-adtech-2015-2017-staying-relevant-and-getting-paid-in-an-era-of-accelerated-volatility-market

  3. Report Description Market positions analyzed in this research report include: 4th Screen Advertising, AdColony, Aditic/Sofialys, AdMob/Google AdSense, AdMobius, Admoda, AdsMobi , AdultModa, Amobee, AppFlood, AppNexus, Axionix, Blinkx, BrightRoll, BuzzCity, Byyd Tech Ltd., Casee, Conversant Media, DataXu, Facebook/Atlas/Instagram, Greystripe, iAd, InMobi , Jana Mobile, Jumptap, Komli Media/Mobile, Lotame, Madhouse, Madvertise, MediaBrix, Medialets, MediaMath, Millennial Media, Mobclix, Mobgold, Mobile Posse, MobileTheory, Mojiva/Mocean, Moolah Media, NDN,Nexage, Opera MediaWorks, OutSpoken, Pointroll, PubMatic, PulsePoint, Rhythm NewMedia, Smaato, StrikeAd, TapAd, Tapjoy, ThinkNear by Telenav, Third Screen Media/AOL Mobile, Tremor Video,Twitter, Twitter/MoPub, UpSight, Verve Mobile, Videoplaza, Voltari, xAD Enquire About Report @ http://www.bigmarketresearch.com/report-enquiry/170685

  4. Table Of Content Executive Summary 1 Mobile Adtech/Spend and Business Operations Marketplace Overview 1 Mobile Adtech is a Sophisticated Inter-Connected System of Emerging Standards, Media Clearing and Campaign Management Tools 1 The Global Mobile Advertising Marketplace Worth $12.8 Billion In 2014 2 Global Mobile Media Spend: 2009 - 2017 4 Mobile Ecosystem Revenue: Ownership Share 5 Mobile AdTech 101: Getting paid means sticking around: The keys to creating a sustainable market position 2015 - 2017 6 Profiting From Volatility: The Marketplace Is Forecast To Pay $14 Billion In 2015 Net Topline 6 Cagr Analysis By Vendor Vertical: 2009 - 2014 7 Mobile Ecosystem Revenue: Ownership Share 8 Mobile Adtech Operations, Inventory and Media Spend: Terms and Definitions 9

  5. Table Of Content Overview 13 Global Mobile Adtech Markets 2015 - 2017: Inventory, Spend, Revenue and Profit Payouts in an Era of Accelerated Volatility 13 Delivering and Measuring Mobile Media Spend and Adtech Operations Success: The Way Forward Means Staying Relevant 2015 - 2017 13 Mobile Adtech/Spend and Business Operations Marketplace Overview 13 Mobile Adtech is a Sophisticated Inter-Connected System of Emerging Standards, Media Clearing and Campaign Management Tools 14 The Rise of Mobile Programmatic Fueled by Format Standardization, Data, Buying at Scale and Cross-Platform 16 Mobile Adtech 2015-2017 and Media Budget Allocation: Who Gets Paid, How Much and Why 16 Mobile Adtech M & A has Reshaped the Entire Global Marketplace over the Past Two Years 17 Desktop/Mobile Video Ad Network, Serving and Adtech Platform M & A Deals, Public and Private Trading/Take-Out Multiples 2005 - 2014 19 Mobile Media Management: Adtech Ecosystem Alignment by Vendor Type 21 Marketplace organization by vendor alignment 2015: DSPs, Marketplaces, Audience Networks and Data Science 21

  6. Table Of Content How the Mobile AdTech Ecosystem Engages Media Spend 26 Spend Cagr Analysis By Vendor Vertical: 2009 - 2014 26 Mobile Adtech Vendor Cagr 2009 – 2014 27 $ 12.8 billion in 2014 global media spend: The marketplace is standardizing buys against a CPM model 28 Global Mobile Media Spend: 2009 - 2017 29 In-app versus mobile web: Both are valuable points on the monetization compass 31 Mobile Impression Formats: Diversity and Flexibility 31 Mobile Adtech Formats 2014/2015 33 Mobile Adtech: Pricing and Getting Paid in a Rapidly Evolving Marketplace 2015 - 2017 35 Inventory and Operational Billing Models: Pricing media impressions, spend and participation formulae 35 Mobile Adtech Ecosystem and Getting Paid: Billing Models: 2014/2015 37 Fill rates are an elusive gauge of sellout success: The Facts on fill rates, eCPMs and spend trends 2015 39 Mobile Adtech Ecosystem Inventory Fill Rates and Ecpms: 2009 - 2014 41 Marketing Platforms Assume Revenue Prominince: Printing $7.6 Billion in Net Platform Revenue in '14 42

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