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Convergence 2014 Social Media Guidance: Partners

Convergence 2014 Social Media Guidance: Partners Kelly Rigotti: Social Media Lead, Microsoft Dynamics Tabitha Baker, Jade McCracken & Kelcie Prazan. Social tactics by phase. Pre-Event. Meteor/RIO SEO social sharing feature and tracking NEW ! Blog bling NEW!

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Convergence 2014 Social Media Guidance: Partners

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  1. Convergence 2014 Social Media Guidance: Partners Kelly Rigotti: Social Media Lead, Microsoft Dynamics Tabitha Baker, Jade McCracken & Kelcie Prazan

  2. Social tactics by phase Pre-Event • Meteor/RIO SEO social sharing feature and tracking NEW! • Blog bling NEW! • Editorial calendar aligned to event messaging • Convergence Community Page, including new Forum NEW! • Netbreeze presence in CRM booth NEW! • Presentation design: @presenter, #conv14, ‘Tweetable moments’NEW! • Media Wall Program • Social Ambassador Program • Social Media Command Center w/real time onsite monitoring, engagement and content creation During Post-Event • Year-round engagement on Dynamics Community • Convergence All Stars: best of social posts, made public NEW!

  3. Partner Social Media Guidance Follow, Engage & Share • Follow Microsoft Dynamics & Convergence social channels • Microsoft Dynamics is active on Facebook, Twitter, LinkedIn, YouTube and blogs. Links follow later in the deck. • Amplify the content posted on our social channels • We post fun and engaging content for Convergence several times a week. Share from our channels by retweeting or sharing directly, or engage in conversation. • Create your own Convergence themed content • Suggested content is in the next slide. Tweak for your profiles as appropriate or create your own: invite customers, share your planned activities and presence at the event. Make new connections and network with old friends you know you’ll see. • Share content around each of these key moments in time on each of your social media profiles: Tweet during keynotes and sessions, share blogs on LinkedIn, like videos from YouTube. • Make your content count • Use our handles or hashtags to tag Microsoft Dynamics in the conversation. Don’t forget to include #Conv14 so others can follow along.

  4. Follow Us Convergence Community Convergence Community Blogs CRM Connection Executive Insights The Edge Facebook Microsoft Dynamics page Convergence 2014 LinkedIn Microsoft Dynamics page Twitter @MSFTDynamics @MSFTConvergence #Conv14 YouTube MSFTDynamics

  5. Appendix

  6. TOTAL DAILY TWITTERVOLUME 2,995 tweets AVG DAILY VOLUME 9,289 TWEETS + Twitter Facebook YouTube Keynote Moderators Bloggers Social Media Activity 1,954 REPLIES TWITTER 4,216,212 Impressions 1,089 Tweets sent 276 Replies 754 Retweets 2,301 Clicks + 6,729 RETWEETS 7,058 MENTIONS = #CONV13 6th & 8th place TRENDING TOPICS* *during opening and closing keynotes 17,972 MENTIONS #CONV13 Facebook 177.7K Impressions 17 posts BY PAGE 101 POSTS BY FANS 256 PICTURES BY FANS 468 NEW FANS 3260 ENGAGEMENTS 1,125 guests on Facebook KEYNOTE 6,138 MENTIONS #CONV12 CONVERGENCE KEYNOTE 31,335,810 POTENTIAL IMPRESSIONS YOUTUBE 7,695 VIEWS 10 Videos Published 50 NEWLIKES 20,619 MINUTES WATCHED

  7. Questions?Kelly Rigotti: kelly.rigotti@microsoft.comTabitha Baker: : v-tande@microsoft.comJade McCracken: v-jsep@microsoft.com

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