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Economics Project. When did the iPad first originate?. Origins of iPad. 1983 – Apple Inc. started the idea of a Tablet PC – a portable personal computer with a touchscreen August, 1993 – First series of tablet released, known as the Newton MessagePad series
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When did the iPad first originate?
Origins of iPad • 1983 – Apple Inc. started the idea of a Tablet PC – a portable personal computer with a touchscreen • August, 1993 – First series of tablet released, known as the Newton MessagePad series • Steve Jobs developed the idea of a multitouch glass screen – applied on iPhone and iPods
Origins of iPad 3rd April, 2010– the original iPad was released
Origins of iPad Aug, 1993 June, 2007 Sep, 2007 3rd April, 2010 Newton MessagePad iPhone iPod Touch iPad
How price is determined Price Mechanism Price of iPad
1.Complements • Apps (Applications) • Games • Entertainment • Books • Business • Education • Music • Lifestyle • Accessories • Cases • Speakers & Headphones • Keyboards & Docks • Chargers • Cables & Adapters
1.Complements Cross elasticity of demand (XED) of Apps and accessories with respect to the price of iPad is a large negative integer • They are close complements
2. Substitutes Dell Streak 7 Samsung Galaxy Tab Motorola Xoom
2. Substitutes Cross elasticity of demand (XED) of iPad with respect to the price of other tablet PCs is a positive integer • They are substitutes
Factory(producer) Crude oil Final products consumer Shall I buy?
Recent events in iPad market • Civil war in Libya(major crude oil producer) supply Price after before Crude oil Crude oil CIVIL WAR
Price of iPad =D D: Total revenue (producer) Purchasing power (consumer)
Purchasing power(consumer) Income elasticity of demand(YED) demand Luxury goods (iPad) income income elastic Consequence: quantity demanded of ipad will fall
Recent events in iPad market • Earthquake and tsunami in Japan Disrupted Apple's component supply chain Supply Shortages of the iPad Price For the rest of this month and possibly longer
Pricing strategy Cutting down the price of iPadleads to a more than proportionate increasein the quantity demanded for iPad and a rise in the total revenue gained. Loss in TR Gain in TR
Substitutes HTC Flyer LG Optimus Pad Samsung Galaxy Tab GT-P1000 Competitions Motorola Xoom ViewsonicViewPad 7 HP touchpad
1. Price competitions Acer Android powered tablet iPad, Wi-Fi, 16G $299 $499
$499 When price drops $299 Consumer’s view Price Qty demanded Consumers are more willing to purchase ipads. Quantity demand
When price drops $299 $499 price Qty demanded Producers are willing to lower the price, in order to maximize TR Quantity demand Total revenue
2. Non-price competitions • Establishing uniqueness • Advertisement. • Product development. • Promotion activities. • Consumers’ taste
advertisements http://www.youtube.com/watch?v=R41NNPBqRCk
Product development bundling strategy with app. developers and provide various packages for consumers to make choices. games
PopulariseiPad • Cater to consumers’ preferences • Establish product’s uniqueness 10 inches screen multi-core Graphics multi-tasking Apple iPad boasts an entire aluminum body
Price for ipad • luxury goods is always income elastic, which means when there is an increase in real income, there will be a more than proportionate increase in the quantity demanded for ipad and vice versa. Hence, in this case, the quantity demanded of ipad will fall as the real income of consumers drop, ceteris paribus.
Bibliography http://blog.appboy.com/wp-content/uploads/2010/06/ipad-app-store.jpg http://cache.gawkerassets.com/assets/images/4/2010/04/epicapps.jpg http://blog.appboy.com/wp-content/uploads/2010/05/ipad-apps.jpg http://images.tathya.net/wp-content/uploads/2010/11/Acer-android-tablet.jpg http://www.theproducersperspective.com/.a/6a00e54ef2e21b883301156ff915d3970c-pi http://en.wikipedia.org/wiki/IPad http://www.engadget.com/2010/01/26/the-apple-tablet-a-complete-history-supposedly/ http://ipad.org/origins-of-ipad/ http://www.pcworld.com/article/193746/apple_ipad_costs_260_to_build_isuppli_finds.html http://store.apple.com/us/browse/home/shop_ipad/family/ipad/select?mco=MjE0OTI0MDI http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html