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TWL & CO. A DVERTISING

TWL ™. TWL & CO. A DVERTISING. Account Executive: Coola Mae Market Analyst: Shoola Mae Creative – Print: Hoola Mae Creative – Radio: Moola Mae Creative – TV: Boola Mae Presenter: Foola Mae. TWL™. Attention-grabbing opener Research overview

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TWL & CO. A DVERTISING

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  1. TWL™ TWL & CO. ADVERTISING

  2. Account Executive: Coola Mae Market Analyst: Shoola Mae Creative – Print: Hoola Mae Creative – Radio: Moola Mae Creative – TV: Boola Mae Presenter: Foola Mae TWL™

  3. Attention-grabbing opener • Research overview • Client’s research (already given to you) • Any additional research you, the agency, have done TWL™

  4. Agency strategy • Overall theme (message) for the campaign • Slogan can and probably will drive the theme of presentation. • Campaign LOGO • Something easy to recognize that automatically lets reader/viewer know it’s your campaign. • Campaign slogan • Explain strategy behind slogan (rhetorical device, argument used?) TWL™

  5. Strategy behind print ad • Rhetorical devices used (3 minimum) • Arguments used (2 minimum) • Target market • Why ad will appeal to target market • Where you will place the ads (poster-size) throughout the school and community. TWL™

  6. Pretend this is the print ad TWL™

  7. Strategy behind TV ad • Rhetorical devices used (3 minimum) • Arguments used (2 minimum) • Target Market • Why ad will appeal to target market • Insert media file TWL™

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